Member Spotlight: Kimberly Polacek, APR

This Member Spotlight profiles Kimberly Polacek, APR, who is account coordinator for Moffitt Cancer Center. Kimberly is the 2016 secretary of PRSA Tampa Bay, has served in several positions in the chapter, including as Digital Communications Committee chair in 2015 and Social Media Committee member in 2014, and has been a member of the chapter for four years.

1. First news publication you read in the morning?
As a former television news producer, I turn to television as my first source for information and watch both local and national broadcasts. When I get to work, I usually peruse Google News for headlines.

2. First public relations job?
Account Executive at The Publicity Agency in Tampa.

3. Most important career mentor, and why?
Since I chose to seek my APR relatively early in my PR career, this made the experience a little more stressful than it typically is, but I was very fortunate to have PRSA Tampa Bay members Suzanne Grant, APR, and Karen Frashier, APR, Fellow PRSA, take me under their wings and shepherd me through the process. Both provided great advice and support, helped me stop doubting myself, and made me realize I thoroughly understand public relations and all that comes with it – a lesson that stuck with me long after I passed the APR test.

4. Top grammar, style or writing pet peeve?
“First annual.” Please use “inaugural” instead.

5. Most rewarding accomplishment in public relations?
It involved one of my internal clients at Moffitt, the Government Relations Department, and my work with that group in the planning of Moffitt Day, our annual day of advocacy at the Florida Capitol. Our 10th anniversary Moffitt Day event was a special one, and the success far surpassed my institution’s day in Tallahassee, with my public relations campaign for the event winning three local PR awards and two state PR awards.

6. Advice to new public relations professionals?
Don’t be afraid to think outside the box and offer suggestions. It is so easy to get stuck in the “we’ve always done it that way” state of mind.

7. Job you would pursue if you weren’t in public relations?
I’ve already done it. I was a television news producer for 10 years before making the leap into public relations, but if I had to have a third career, it would probably be as a chef or baker.

8. Favorite movie?
I watch a lot of movies and have had many favorites over the years. My top two are Love Actually and Serendipity.

9. Favorite vacation?
In 2008, I had the opportunity to travel to Jamaica and the Cayman Islands with a group of friends – the first time I had been on a cruise and out of the country – and my friend’s brother happened to be a singer on the cruise who was able to take us to all the best local spots on each island. In the Cayman Islands, we ventured to a swim-up bar at the famous Treasure Island Resort and played on Seven Mile Beach, and, in Jamaica, we were led by locals deep into the rainforest to jump off waterfalls – amazing!

10. Any three dinner guests?
Gilda Radner, Lauren Graham and Diane Keaton.

 Me jumping off the Blue Hole waterfall in Jamaica in 2008.






I helped my best friend, Stephanie, mark an item off her bucket list when we completed the Disney Marathon in 2011.

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