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Member Spotlight: Bobby Eagle, APR

This Member Spotlight profiles Bobby Eagle, APR, Global Public Relations Director of Syniverse and 2017 president of PRSA Tampa Bay. He joined the chapter in 2007 and has served in a number of leadership positions before becoming president, including secretary in 2012 and board member from 2013 to 2015, and he has also served as a judge for the national PRSA Silver Anvil awards since 2014.

1. First news publication you read in the morning?

The Washington Post. I’ve long been a huge fan of the film All the President’s Men, and this got me hooked on reading the Post at a young age.

2. First public relations job?

Working for a minor league hockey and arena football team in Greensboro, North Carolina. It was a blast that sparked my passion for the profession. 

3. Most important career mentor, and why?

One of my first bossesturned out to be my most important mentor precisely because she was always much more than a boss. In my time working for her, she was a leader in every sense of the word, she always cared about the success of the members of the team, she always took a keen interest in supporting and guiding my development, and she helped me build the confidence I needed to begin and continue my professional growth, and still does to this day.

4. Top grammar, style or writing pet peeve?

There are so many options to choose from, but I suppose the biggest would be the use of the ampersand, which I once got a fact error for in college (50 percent off my grade!), for writing “Ben and Jerry’s” instead of “Ben & Jerry’s.” This opened my eyes to the lunacy that is this antiquated punctuation mark, and it still drives me crazy when I see it used inconsistently and haphazardly.

5. Most rewarding accomplishment in public relations?

Earlier this year, I was both surprised and honored to win a PRSA Silver Anvil. I’m exceedingly proud of this honor because of the terrific teamwork that went into the winning campaign, and I consider myself incredibly fortunate to work with an amazing team of professionals of which this award is a direct reflection.

6. Advice to new public relations professionals?

One, always remember attitude is everything, and, two, JFDI. There’s a fairly well-known quote by Chuck Swindoll that “Life is 10 percent what happens to you and 90 percent how you react to it,” and I’m a firm believer in taking control of the 90 percent and JFDI – “Just freaking doing it”!

7. Job you would pursue if you weren’t in public relations?

This is a tough question to answer, so I guess I’m lucky to be in public relations. But in an alternate universe, I may have gone to law school or been a reporter.

8. Favorite movie?

Jaws has been my favorite movie for as long as I can remember. Despite knowing nearly every line, I could still happily watch it on a loop at any time.

9. Favorite vacation?

I’m fortunate to have been on some amazing vacations, but my favorite is easily the trip my wife and I took to Australia in 2015. We studied Down Under back in our college days, and it was incredible to get to go back to relive our time there and explore Sydney, Brisbane, and Moreton Island – and we’re already planning to go back again!

10. Any three dinner guests?

The first two would be Tim Tebow and Bob Woodward. And the most important would be my late grandfather, who was an incredible role model and inspiration to me and showed me that with hard work and perseverance, nearly anything is possible.

My wife, Kaity, and me in Sydney Harbour, Australia, with the stunning Opera House behind us.

 

Winning a Silver Anvil this year for Syniverse’s “Exposing the Privacy Predicament” campaign, in the reputation/brand management for business category, was a professional high, and represents the work of an amazing team that I’m fortunate to be able to work with.  

One of the many things that make my company awesome is being able to play on our own intramural hockey team!

 

One of my favorite ways to spend a Saturday: Watching my alma mater, the University of Florida, take on our latest foe. Go Gators! 

With our baby, Charlotte, a feisty Boston terrier with a penchant for mischief!  

 

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