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Congratulations PRSA Tampa Bay Award Winners!

PRSA Tampa Bay is sought your input on members who have made remarkable achievements in public relations and management practices, advancing the profession, meeting the needs of the community and strengthening our chapter. See the winners here:

PRSA Tampa Bay 2014Sue Ellen Richardson “Rookie of the Year” Award
Jennifer Lane

PRSA Tampa Bay 2014 Excellence in Chapter Service Award
Jennifer Hamilton

PRSA Tampa Bay 2014 President’s Award
Adrienne Drew
Marissa Segundo, APR
Jenna Stock
Betty Carlin, APR

See more information about the awards below:

Excellence in Community Relations Award
This category recognizes a chapter member who has given pro-bono public relations support to one or more community organizations throughout his or her professional career.

Excellence in Chapter Service Award
This award is presented to a chapter member who has been with the chapter for more than two years and has made outstanding contributions to chapter management and member programming.

Sue Ellen Richardson “Rookie of the Year” Award
This award recognizes a chapter member who has been with the chapter for two years or less and has demonstrated the commitment to be involved and to make a difference in member services.

Tampa Bay Chapter President’s Award
This award recognizes up to four chapter members who have gone above and beyond for the good of the chapter in 2014.

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Tampa Chapter Delegates Attend National Assembly

By Noelle Fox, APR

On Oct. 11, PRSA Tampa Bay’s three Assembly Delegates – John Dunn, APR, Noelle Fox, APR, and Mary Haban, APR – attended PRSA’s National Assembly in Washington, D.C., along with 250 other chapter, district and national leaders throughout the country. At the Assembly, Tampa Bay’s delegates represented the chapter, voting on issues important to the society including two proposed amendments to PRSA’s bylaws. The following proposed amendments were passed with a majority vote:

Amendment 1401: Removed the APR as a requirement to be a candidate for the two national board-member-at-large seats

Amendment 1402: Allows for the possibility of leaders within other segments of PRSA to be elected as a special nonvoting director by the Board

Also during the Assembly, delegates voted on the society’s 2015 leadership. Mark McClennan, APR, senior vice president, social media services, MSLGROUP, was elected to serve as PRSA’s Chair-Elect in 2015 and Chair in 2016.

“’We are at an inflection point in the public relations industry, and I’m humbled to be selected to lead PRSA during 2016,’” McClennan said in a statement.

According to a PRSA National article, “McClennan has worked with companies ranging from venture-funded startups to large public companies, such as: Ancestry.com, BillMeLater/PayPal, LifeLock, Samsung, Epocrates and Filip Technologies. He has guided companies through IPOs and acquisitions and has coordinated successful PR campaigns globally for companies in Europe and Asia.”

“One of the Assembly’s highlights for me was the national board’s statement that increasing diversity in public relations will be a high priority this year – particularly with young professionals.” Dunn said. “And with a new CEO coming in, I’m eager to see how much progress we can make towards achieving this goal over the next 12 months.”

Officers
• Treasurer: Jane E. Dvorak, APR, Fellow PRSA, president, JKD & Company, Inc., Lakewood, Colo.
• Secretary: Marisa Vallbona, APR, Fellow PRSA, president, CIM Incorporated, San Diego.

District representatives
• Director, East Central District: Sonja Popp-Stahly, APR, director, digital media communications, Eli Lilly and Company, Indianapolis.
• Director, Mid-Atlantic District: Janet E. Kacskos, APR, Fellow PRSA, director of communications, Millersville University of Pennsylvania, Millersville, Pa.
• Director, Northeast District: JoAnn S. LeSage Nelson, APR, vice president, client services, Pierce Communications, Albany, N.Y.
• Director, Tri-State District: Lea-Ann O’Hare Germinder, APR, Fellow PRSA, president, Germinder & Associates, Inc., New York
• Director, Western District: Todd A. Cooley, APR, principal, The Todd Cooley Company, Santa Ana, Calif.

Director-at-large
• T. Garland Stansell, APR, chief communications officer, Children’s of Alabama, Birmingham, Ala.

They join the current Board of Directors returning for 2015, including:

Officers
• Chair: Kathy Barbour, APR, corporate director, public relations and marketing, Baptist Health South Florida, Miami
• Immediate-Past Chair: Joe Cohen, APR, senior vice president of communications, KIND Healthy Snacks, New York.

District representatives
• Director, Midwest District: Brian N. Lee, APR, president, Revelation PR, Advertising & Social Media, Madison, Wis.
• Director, North Pacific District: Ronele M. Dotson, APR, president, RKPR Inc., Reno, Nev.
• Director, Sunshine District: Bonnie P. Upright, APR, development director/principal, The Boselli Foundation/Upright Public Relations, LLC, Orange Park, Fla.

Directors-at-large
• Kathleen Donohue Rennie, Ph.D., APR, Fellow PRSA, assistant professor/partner, Seton Hall University/The McGraw Group, Union, N.J.
• Tracy A. Schario, APR, communications officer, The Pew Charitable Trusts, White Stone, Va.
• Deborah A. Silverman, Ph.D., APR, Fellow PRSA, associate professor of communication, SUNY Buffalo State, Buffalo, N.Y.

For more information on PRSA and the outcomes of the 2014 PRSA National Assembly, click here.

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November and December Membership Promotions

Every year, PRSA offers several seasonal promotions for those thinking of joining a chapter or joining PRSA. See some of the most-recent promotions here.

Black Friday promotion Nov. 24 – Nov. 30
For the month of November, new members receive a free 1-yr Chapter membership AND free 1-yr Section membership AND waived $65 initiation fee when they join National as a Regular member ($255 annual). National will reimburse Chapters and Sections for their dues. Chapters whose dues are more than $100 will only be reimbursed up to $100 and balance will be collected from member. Sections whose dues are more than $60 will only be reimbursed up to $60 and balance will be collected from member. RESTRICTIONS: n/a for Associate member types ($155 or less annual dues) and current/renewing members. Refer to http://www.prsa.org/joinus/howtojoin for details.

Gift of Membership Nov. 24 – Dec. 29
Current members and prospects can purchase membership for a friend or colleague. 

For more information, contact membership@prsa.org or (212) 460-1400. Hours: M-F, 9:00 a.m. – 5:00 p.m. ET.

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Don't miss out on this year's Ultimate Mixer!


Date:
Tuesday, November 18
Time: 5:30-8:00 pm
Location: Hard Rock Hotel & Casino, 5523 Orient Road, Tampa, FL 33610
Cost: Suggested $5 donation to benefit Metropolitan Ministries

If you are interested in meeting and networking with Tampa Bay area PR, creative, marketing, media and advertising professionals, be sure to attend the Ultimate Mixer on Tuesday, November 18, from 5:30-8 pm at the Hard Rock Hotel & Casino Pool Bar. This collaboration of area professionals is aimed at uniting our community to create greater networking possibilities for our members.

Organizations participating include: PRSA, FPRA, American Advertising Federation Tampa Bay, AIGA Tampa Bay, Society of Marketing Professional Services Tampa Bay, and American Marketing Association Tampa Bay Chapter.

The first 150 guests will receive the Signature Hard Rock Energy Cocktail, and raffle prizes will be offered throughout the evening. A suggested donation of $5 will benefit Metropolitan Ministries.

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Welcome New Chapter Members!

PRSA Tampa Bay Welcomes the following new chapter members from Oct. 22 through Nov. 14!

Paige Skinner, B2 Communications
T.G. Taylor
Michaela Williams

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Best Practices for Maximizing Media Coverage


By Sarah Kettenburg

Training media executives for a successful interview can sometimes seem like a daunting task, but by starting with the basics and remembering the Ten Commandments of PR, you can successfully maximize media coverage for your company.

Amanda Lee of Tech Data presented to more than 30 PRSA members and guests about her best practices and tips for media training and maximizing media coverage. At Tech Data, she is responsible for the strategic development and management of trade, local and national media relations, including external communications and corporate communications functions.

Lee began with the importance of explaining the basics of PR to executives. They are the expert in their subject matter just as we are in public relations and the media. Establishing if something is newsworthy and has a compelling, unique angle is the first step in securing a media interview. It is important to get in front a story and use proactive media as opposed to reactive.

She also stressed the importance of building relationships and to consider the reporter’s perspective. Always prepare briefing materials and messaging documents for the executives to read before the interview. It is also helpful to include a brief bio on the reporter.

Lee finished out the presentation with the Ten Commandments of PR:

  1. Thou shalt not lie to a reporter
  2. Thou shalt not disclose margins
  3. Thou shalt not share trade secrets
  4. Thou shalt not come to a media interview unprepared
  5. Thou shalt not delay when contacted for a media interview
  6. Thou shalt speak with authority and confidence during a media interview
  7. Thou shalt develop and stick to 2-3 key messages during a media interview
  8. Thou shalt not volunteer information unprompted
  9. Thou shalt not sell to a reporter
  10. Thou shalt control the conversation

And the unofficial 11th commandment: “Off the Record” does not exist when speaking with a reporter.

If you attended the event, we invite you to complete an event survey here so we can continue to enhance our program: http://prsatampabay.org/survey.php?id=30.

If you would like information on the materials from the program, contact info@prsatampabay.org.

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Submit your nominations for a local PR leader!

PRSA Tampa Bay is seeking your input on members who have made remarkable achievements in public relations and management practices, advancing the profession, meeting the needs of the community and strengthening our chapter.

Please review the details for each category below and submit your nominations for the most qualified candidates. Self-nominations are encouraged for all categories.

The deadline to submit nominations is Monday, November 3, 2014, at 12 p.m.

Awards will be presented during the PRSA Tampa Bay diversity program on November 19, 2014 at Brio. Please look for more details on this program soon.

Please see the award categories listed below before casting your votes:

Excellence in Community Relations Award
This category recognizes a chapter member who has given pro-bono public relations support to one or more community organizations throughout his or her professional career.

Excellence in Chapter Service Award
This award is presented to a chapter member who has been with the chapter for more than two years and has made outstanding contributions to chapter management and member programming.

Sue Ellen Richardson “Rookie of the Year” Award
This award recognizes a chapter member who has been with the chapter for two years or less and has demonstrated the commitment to be involved and to make a difference in member services.

Tampa Bay Chapter President’s Award
This award recognizes up to four chapter members who have gone above and beyond for the good of the chapter in 2014.

Submit Your Nominations:
To cast your votes, please follow the links below. In order to nominate people in multiple categories, you will have to click on each of the survey links individually to submit multiple nominations. We encourage multiple nominations for each category! Please note for the President’s Award, four chapter members will be recognized. Links to the nomination forms are below:

2014 Excellence in Community Relations Award
https://www.surveymonkey.com/s/R6WQYH9

2014 Sue Ellen Richardson “Rookie of the Year” Award
https://www.surveymonkey.com/s/R6H3H8L

2014 Chapter Service Award
https://www.surveymonkey.com/s/RZVP6FV

2014 President’s Service Award
https://www.surveymonkey.com/s/RZ29NH3

 

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Reflections from PRSA 2014 International Conference

By Paula MacDonald

I had the distinct honor of attending this year’s PRSA International Conference as the Tampa Bay PRSA chapter scholarship winner, and what an incredible opportunity it was! From the amazing keynotes to the informative breakouts and networking, PRSAICON was four days of public relations immersion and learning that left me happily exhausted and proud of the industry and organization that I am a part of.

This year’s conference theme, Leading the Way – A Fearless Future for PR, resonated throughout the discussions. The rapid pace at which technology has changed our industry and the worlds of those who walk beside us in business and journalism continues to disrupt and challenge all of us to keep learning and leading those who we serve. The impact of social media was a huge theme that resurfaced frequently, from how to manage from a PR perspective to how real-time news has transformed our personal lives, as reflected so touchingly by keynote speaker Amy Robach, the Good Morning America anchor who discovered on-air last year that she had breast cancer during a televised story on mammograms. The strength and support she received through social media during her treatment has inspired her and others, demonstrating the power of a connected world to make an impact and create change.

Next year, the PRSA International Conference moves a bit closer to home, as Atlanta plays host to the annual event. After my experience this year as the scholarship winner, I’m hooked on attending this conference, and will definitely be budgeting attendance at PRSAICON 2015 into my training for next year. Anyone ready for a road trip?

See more of the conversation from the national conference here.

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PRSA Agency Leaders Channel Their Inner CEO

By Mary Haban, APR

The PRSA Tampa Bay Agency Leaders Committee ended their year in style, with an interactive breakfast that helped each practitioner find their “Inner CEO.” The discussion, held at Cassis American Brasserie in downtown St. Pete and moderated by Juliann Nichols, focused on addressing each person’s professional challenge, then invited the group to weigh in with solutions. Attendees came away with a newfound perspective to tackling the hurdles that go hand in hand with owning and running your own agency.

Juliann Nichols is the founder and CEO of Focus on You Strategy and helps those looking to take their careers to the next level - do just that.

Both Mary Haban, APR, and Missy MacFarlane, APR encourage anyone looking to start their own firm, to attend one of the Agency Leaders gatherings next year. Watch your email for information on future committee events beginning in 2015.

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Welcome New Chapter Members!

PRSA Tampa Bay Welcomes the following new chapter members from August through October:

Taylor Agnew

Katy Barrett
Raymond James

Amy Binder
Clearwater Marine Aquarium

Bobbie Bresson

Betsey Marie DiSanza
Kforce

Olivia Galvin

Elizabeth Gunning

Cristy Levengood
Booz | Allen | Hamilton

Sara Morrell
Fry Hammond Barr

Don Niederpruem
United Landmark Association

Caroline Parsley

Lisa Wolf
Moffitt Cancer Center

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