Blog

PRSA Tampa Bay Helps Neighbors Brush-up Their Interview Skills

By Elizabeth Watts, APR
Public Service Chair

We’ve all been there and it can be nerve-racking. Yes, the dreaded job interview!

But practice makes perfect, right?  

PRSA Tampa Bay members helped several Sulphur Springs neighbors practice putting their best foot forward in a mock interview workshop during United Way’s annual Day of Caring on October 1. 

Chapter members interviewed 14 job seekers at the United Way Sulphur Springs Resource Center, helping them practice and improve their job interview skills.

  

“This was a rewarding and fun way to give back to our community and pass along some tips that we, as professional communicators, use every day,” said PRSA Tampa Bay Chapter President, Marissa Segundo, APR.    

PRSA Tampa Bay volunteered nearly 30 hours of professional service.  

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“Reroute Your Thinking” – Rebranding insights from Port Tampa Bay

Port Tampa Bay is the largest single economic engine in west-central Florida, contributing more than $15 billion in economic impact and affecting more than 80,000 jobs. Until recent years, this was largely unrecognized by the Tampa Bay community. Enter Karl Strauch and the rebranding campaign of Port Tampa Bay.

Karl Strauch, VP of brand development and strategic alliances for Port Tampa Bay took on the complex task to rebrand Tampa’s port and elevate its reputation. Strauch said their biggest issue was how they were perceived by the community, business and government leaders and the Port’s customers.

Just how were they perceived? “That bulk port with a little bit of cruise business.”

The Port knew they needed to make a change. They changed their name from the Tampa Port Authority to Port Tampa Bay. An enhanced logo followed suit, as well as updated marketing materials, promotional efforts and an enhanced Tampa Bay business and community presence.

The Port worked with economic development organizations, hosted business and government leaders and held educational and community outreach programs to help get their new branding message out. Their new tagline became “Reroute Your Thinking.”

The result of the rebranding campaign was a more engaged, recognizable Port community that embraces the Port’s new look, name and message positioning, and customers who appreciate the value that Port Tampa Bay can bring to them.

Save the Date

Join keynote speaker Preston Rudie as he covers best practices and pitfalls to avoid when transitioning from journalism to public relations on Friday, October 23, from 11:30 a.m.-1:30 p.m. at the Westshore Marriott. 

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Help Lead PRSA Tampa Bay

PRSA Tampa Bay wants you! Annual elections are quickly approaching and we are looking for members to volunteer or nominate others to serve as an officer, board member, committee chair or committee member.

Getting involved in the chapter’s leadership helps members build valuable business relationships, hone special skill sets and position themselves as leaders in the industry and community. Remember, we are a volunteer-led organization and your service to our chapter is essential.

Elected official positions available in 2016 include President-Elect, Secretary, Treasurer, Assembly Delegate and Board Director (two openings). The first step is to complete our Willingness to Serve form, noting in which capacities you would be willing to serve the chapter next year.

Your service is not limited to elected positions. Lead or be an active volunteer in one of 13 committees. Please complete the Willingness to Serve form to show your interest in a non-elected leadership position.

We also encourage members to nominate other members from the chapter. To nominate one or more members, with their permission, for an elected position.

Please complete the Willingness to Serve form by Thursday, Sept. 10. And if you have any questions, you can email nominations@prsatampabay.org

QuickStart Your Leadership Skills Scholarships Available
Receive valuable chapter leadership training at PRSA Sunshine District QuickStart Program, Sept. 25-26 in Apopka, Fla., scholarships are available.This annual leadership training brings together current and incoming chapter board members to discuss PRSA governance, treasury, accreditation and committee leadership. 

There is no fee to attend QuickStart; scholarships will cover travel expenses (hotel, mileage reimbursement) up to a combined total of $200. The recipient will need to pay travel expenses up front and submit receipts for reimbursement following QuickStart. Any transportation and hotel costs beyond the $200 combined total are the responsibility of the attendee. 

If you are interested in attending QuickStart and would like a scholarship, please complete the application as soon as possible. Scholarship recipients will be required to fulfill a role, such as blogging or social media posting, during QuickStart. Be sure to indicate in this application the role(s) you will commit to perform if you are selected.

 

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Seven Common and Confounding Errors All PR Pros Should Know

By Joseph Priest, Corporate Writer, Syniverse

Do you have any pet peeves that cause you to groan when it comes to grammar and style in PR writing? Are there any words you see misspelled over and over? Any punctuation marks you see misused that make you cringe? Or any written-in-stone AP style rules you see broken that raise your hackles?

In my role as writer and editor over the past 15 years, I’ve developed my own list of some of the most common – and apparently confusing – errors that I come across again and again. To help PR pros be on guard against these, I selected seven and shared them in an article published in this month’s PR Tactics, “Seven Common and Confounding Errors All PR Pros Should Know.”

In the article, I’ve created a quiz in which I’ve included an example of each error in the form of a sentence. I urge you to try the quiz, spot the mistake, and check your answers against the explanations. All answers are based on the 2015 issue of the Associated Press Stylebook, although in one explanation I include commentary to provide guidance on a rule that is particularly confusing. (It’s actually the single most confusing style rule in PR, I’ve come to believe.)

Good luck on the quiz! Email me at joseph.priest@syniverse.com to let me know how you do.

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Do You Want to Join the PRSA Tampa Bay Board?

Annual elections for officers and board members for the PRSA Tampa Bay Chapter to serve during 2016 will occur electronically in mid-November. Getting involved in the chapter’s leadership helps members build valuable business relationships, hone special skill sets and position themselves as leaders in the industry and community. Remember, we are a volunteer-led organization and your service to our chapter is important.

Here are the elected positions available in 2016:

President-Elect
The President-Elect shall, in the absence of or disability of the President, exercise the powers and perform the duties of the President. Election as President-Elect requires that the person must have served at least one year in another position on the Board of Directors. He/She shall also serve as the Chapter's Parliamentarian, assist the President and perform such other duties as assigned by the Board of Directors.

Secretary:
 
The Secretary shall keep records of all meetings of the Board of Directors, send copies of such minutes to Society Headquarters, handle assigned Board correspondence and maintain Board correspondence files, and perform all other duties customarily pertaining to the office.

Treasurer: (Two-year term)

The Treasurer shall receive and deposit all Chapter funds in the name of the Chapter in a federally insured financial institution. He/She shall issue receipts and make authorized disbursements after proper Board approval in accordance with Chapter fiscal policies, prepare the Chapter's budget, make regular financial reports to the Board, render an annual financial statement to Chapter members through the Chapter website or another medium, handle new Member billings as directed by the Membership Committee chairperson, and perform all other duties pertaining to the office.

Assembly Delegate: (1 position available)

The Assembly Delegate shall be Accredited and serve as the Chapter's representativeat the meeting of the PRSA Assembly, and shall be elected by the Chapter membership for a three year term in accordance with the provisions of the Society's Bylaws. To be eligible for service as an Assembly Delegate, a Member must have served a minimum of one year as a Chapter Officer or Board Member. No Chapter delegate having served a full three year term may be elected to a succeeding full term.

Director: (2 positions available)

Directors shall be elected each year by the Chapter membership at the Chapter's annual meeting to fill vacancies. Elected Directors shall serve a three year term beginning January 1 following their election and until his/her successor is elected and takes office.

The Nominating Committee, according to the Chapter’s Bylaws, will prepare a slate of candidates (minimum of one, maximum of three) for all available offices. To do this, we strongly encourage everyone in the chapter to complete our Willingness to Serve form, noting in which capacities you would be willing to serve the chapter next year. Your service is not limited to elected positions. We are asking you to select what committees you may be interested in chairing or becoming a member.

We also encourage members to nominate other members from the chapter. To nominate a member for an elected position, please enter his or her name under the appropriate position. You can nominate more than one person for each position, but please check with prospective nominees before you submit their names.

We are asking that everyone complete the Willingness to Serve form by Thursday, Sept. 10. If you have any questions, please emailnominations@prsatampabay.org

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SCHOLARSHIP OPPORTUNITY: QuickStart Your Leadership Skills

Are you looking to volunteer for a leadership role in the PRSA Tampa Bay Chapter, but have no clue where to begin? QuickStart is the answer. The PRSA Sunshine District hosts an annual leadership training and professional development conference for current and incoming chapter board members. The conference includes sessions on PRSA governance, treasury, accreditation, leadership and networking.

This year’s QuickStart will be held September 25-26 near Orlando. And PRSA Tampa Bay is offering five scholarships for chapter members to attend the workshop for promising future leaders.

About the scholarship: The scholarship recipient will be required to fulfill a role, such as blogging or social media posting, during QuickStart. Be sure to indicate in this application the role(s) you will commit to perform if you are selected. There is no fee to attend QuickStart; therefore, this Tampa Bay Chapter scholarship will cover travel expenses (hotel, mileage reimbursement) up to a combined total of $200. The recipient will need to pay travel expenses up front and submit receipts for reimbursement following QuickStart. Any transportation and hotel costs beyond the $200 combined total are the responsibility of the attendee. If for some reason the recipient is not able to attend QuickStart, the scholarship will be awarded to someone else.

To be considered, please complete the application by 12 p.m. on Tuesday, Aug. 25, 2015. A selection committee from another PRSA chapter will choose the scholarship recipients; winners will be notified by Sept. 2, 2015.

 

 

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SCHOLARSHIP OPPORTUNITY: 2015 PRSA International Conference

The PRSA International Conference is the perfect place to hone your PR skills and learn tools on the latest trends impacting the industry.

“Right now, communicators have more tools and opportunities than ever before. How do we ensure that we’re making the most strategic decisions that will lead to greater results? We come together, exchange insights and build powerful relationships. At the PRSA 2015 International Conference, we’ll connect on the best practices that will become the future of PR,” said Kathy Balfour, APR, PRSA 2015 Chair and Vice President of Communications at Acosta Sales and Marketing.

PRSA Tampa Bay is offering one scholarship for a member to attend the conference Nov. 8-10 in Atlanta.

About the scholarship: The scholarship recipient will be required to fulfill a role during the conference, such as blogging or providing social media posts. Be sure to indicate in this application the role(s) you will commit to perform if you are selected. The Tampa Bay Chapter scholarship will cover the conference’s registration fee ($1,195) and partial travel expenses (hotel, flight, mileage reimbursement, etc.) up to a combined total of $200. The chapter will register and pay the registration fee for the selected recipient. The recipient will need to pay travel expenses up front and submit receipts for reimbursement following the conference. Any travel expenses beyond the $200 allotment are the responsibility of the attendee. If for some reason the recipient is not able to attend the conference, the scholarship will be awarded to someone else.

To be considered, please complete the application by 12 p.m. on Tuesday, Aug. 25, 2015. A selection committee from another PRSA chapter will choose the scholarship recipient; the winner will be notified by Sept. 2, 2015.

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August Program Explores Measurement in the Digital Age

Pictured: PRSA President, Marissa Segundo, APR; Shonali Burke, IABC; and President-Elect, Jennifer Dunn

Before developing a strategy for a public relations campaign, you must first ask yourself two questions: What are you are trying to do? Why is it important?

Shonali Burke, president & CEO of Shonali Burke Consulting, Inc., shared this insight and many others with PRSA Tampa Bay members and guests at the Le Meridien Hotel for her presentation on “Smart PR Measurement in the Digital Age.”

Shonali stressed that there is no set formula for PR measurement. You must listen, analyze and then implement and improve. She explained that while there is no exact method, there are ‘Seven Deadly Sins of Bad Measurement’ to avoid. Those include:

  • When impressions are the be-all & end-all
  • “AVE” & “ROI” – gasp, shudder and barf
  • Anyone remember “research?
  • Not quantifiable or time bound
  • Not focusing on what we’re trying to achieve
  • Not using measurement to inform decisions
  • Not tying it to business outcomes

 

She also shared the tip to make sure your objectives are measurable and time bound, and remember that ‘Buzz’ is not a measurable objective.

Save the date:
The next PRSA Tampa Bay luncheon will focus on the Port Tampa Bay Rebranding Campaign at Brio Tuscan Grille on Sept 22. 

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Free PRSA Tampa Bay Membership When You Join PRSA National

PRSA is offering new members who join in August-September 30 a FREE one-year Tampa Bay chapter membership. That’s a savings of $50. Whether you’re a new professional or a seasoned public relations professional, joining PRSA and PRSA Tampa Bay is a great way to enhance your career through networking and professional developing opportunities. As industry professionals, having a resource such as PRSA is priceless.

How to become a member:
1. Go to PRSA.org and sign up as a National member with initiation fee
2. Select "Tampa Bay Chapter" under "Subscriptions" in the check out area.
3. Use the code CHAPT15 to take advantage of your FREE chapter membership.
4. Enjoy the benefits of being a chapter member!
You can also call 212-460-1400 or email membership@prsa.org with any questions.

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PRSA Tampa Bay Members Save $50 On Social Fresh Registration

Looking to learn how to up your social media game? You’re invited to attend the Social Fresh 2015 Conference, a nationally recognized event consistently cited by industry leaders as the best social marketing conference each year. And as an added bonus, PRSA Tampa Bay members will receive an extra $50 off registration (discount code PRSATAMPA).

This year’s event will feature one of the best groups of front-line social media thought leaders from the top brands, agencies and technology providers in the US.

Speakers includes experts from Twitter, HP, Priceline, Dannon, Patron, Buffer, The Today Show, Fifth Third Bank and American Eagle.

Additional presenters include internationally-recognized new media thought leaders like Jay Baer, Sarah Evans, Chris Brogan, Scott Monty, Jim Tobin, and Jason Keath. See the full speaker list here.

Social Fresh 2015 will host 15 high caliber speakers who will share industry best practices, case studies, and working strategies in highly focused less-than-30-minute sessions.

And unlike many learning forums that run simultaneous workshops, the Social Fresh agenda is a single track; you never have to wonder what you missed by choosing one speaker over another. You get to learn from each one and enjoy all of their highly engaging presentations. Social Fresh curates so you don’t have to.

Similar to how a TED event features very short sessions with high impact presentations in a single presentation room, Social Fresh Conferences host a very intimate conference experience. The speakers own the stage while they present and skip all the fluff.

Networking opportunities are also an integral part of Social Fresh – you’ll be able to connect one-to-one with speakers and attendees throughout three days of networking opportunities, beginning the night before the first day of the conference.

So make your plans now to attend this year’s Social Fresh Conference 2015 on Wednesday, September 23rd through Friday, September 25th, 2015. Act quickly though as tickets will sell out.

For full information and registration, visit  2015.socialfreshconference.com/prsatampa. And be sure to use the discount code PRSATAMPA to receive your $50 off.

Conference Pricing Schedule

  • July 20 – Sept 6 — $1047
  • Sept 7 – Sept 23 — $1147

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