Board Elections 2015


Officer Position: President (term 1 year, 2015)

Marissa Segundo, APR
Marissa Segundo has been practicing public relations for more than a decade. She has been involved with PRSA Tampa Bay since 2004, as a member. In 2010, Marissa formed the PRSA Tampa Bay Diversity Committee and currently serves as committee chair. She is the current president-elect.  In 2011, Marissa earned her Accreditation in Public Relations (APR). Since college she was an active member of PRSSA when pursuing her undergraduate degrees in Public Relations (BS) and Spanish (BA) at Southeast Missouri State University.  Marissa is the Recycling Coordinator for the City of Largo and does freelance work through her company Transformations PR.  Prior to this she worked as the PR Manager for the SPCA Tampa Bay for five years. She was responsible for media relations, communications planning, marketing, web outreach, education, and event promotion. She is married with a 2 and a half year old.

Officer Position: President-Elect (term 1 year, President 2016)

Jennifer Medeiros

Jennifer is the public relations and media manager for Girl Scouts of West Central Florida, which serves eight counties in the greater Tampa Bay area. In this role, she specializes in developing, implementing, and managing comprehensive PR and media campaigns to enhance the presence of Girl Scouts in the region. Understanding the importance of providing girls with valuable opportunities and experiences from an early age, she founded the council's first-ever MediaGirlz team in 2013. The team consists of a select group of Girl Scouts who are trained to serve as the official girl faces and voices of Girl Scouts of West Central Florida.

Jennifer has been a member of the PRSA Tampa Bay chapter since 2011. During that time, she's served as the chapter's treasurer (January 2013-present), assistant treasurer (June 2012-December 2012), webmaster (July 2011-December 2012), LinkedIn and job board manager (July 2011-February 2012), and as a social media assistant for the 2012 PRSA Sunshine District Conference (hosted by the Tampa Bay chapter). As a direct result of her chapter involvement, Jennifer was the recipient of the PRSA Tampa Bay President's Award in 2012 and PRSA Tampa Bay's Sue Ellen Richardson Rookie of the Year Award in 2011.Prior to serving the Tampa Bay chapter, Jennifer was the webmaster and social media chair for the PRSA Gulf Coast chapter and was a member of PRSSA during both her undergraduate studies at the University of Central Florida and graduate studies at UNC-Charlotte. In addition to her involvement with PRSA Tampa Bay, she is also an active member of the Junior League of Clearwater-Dunedin, an organization of women committed to promoting voluntarism, developing the potential of women, and improving communities. She lives in Tampa with her fiance, Will, and dog, Jackson.

Officer Position: Secretary (term 1 year) 
Jennifer Lane
I started my career with PRSA by joining Nebraska at Omaha's PRSSA chapter. There, I served in a leadership introduction as recruitment director. Shortly after, I joined Kansas City's PRSA chapter involved in local events. Looking to move, I got involved with Tampa Bay's PRSA chapter while I was on the job hunt. I was asked if I would be able to write for the chapter's newsletter providing nationally-focused stories. After a couple of months and some rearranging, I was asked if I would step up as the chair of the newsletter committee. Shortly after, I was able to find a job and moved to the Tampa Bay area where I have been involved with local programs, conferences and more. I am interested in helping turn around the chapter's involvement with student writers and more involvement with the membership committee. I also would like to get more involved in PRSA leadership.

Officer Position: Treasurer (term 1-2 years)


Adrienne Drew
I am the Marketing Communications Specialist at Grow Financial Federal Credit Union and have been in this position for the past two and a half years. Since getting involved with PRSA Tampa Bay, I have served as the chair the past two years for the Media Roundtable event, Professional Development Day and the Annual Awards ceremony. In addition, I have volunteered my time to help organize other membership events. I typically attend each monthly program and the board conference calls. I have been happily married for 11 years and have two children - a boy and a girl, ages 6 and 3. I'm originally from Georgia, but have lived in Florida since 2001 and love the beach!

Board Member Positions: (term) 2 available 

Betty S. Carlin, APR
Principal with Carlin Communications, a Tampa Bay-based public relations, marketing and communications firm founded in January 2013.

Betty is an accredited public relations and communications professional with over 25 years of experience in strategic communications, agency and nonprofit organizations. Throughout her career, Betty has excelled in building successful collaborative teams across multiple organizations to accomplish larger organizational or community goals.

Prior to starting her own firm, Betty was Vice President, Marketing & Communications with the Tampa Bay Partnership, a regional economic development organization that advocates for and markets the eight county Tampa Bay region.  In this role, she was responsible for all strategic communications, messaging and positioning of the Partnership's many initiatives to key stakeholders and target market segments as well as creative implementation of the group's marketing and communications.

Betty is a past officer and board member of PRSA Tampa Bay and currently serves as Programs Chair; She is a graduate of the University of South Florida with a degree in Mass Communications/Journalism.

Travis Claytor, APR

Travis is a Tampa native with a passion for the Tampa Bay area and Public Relations. He attended the University of Florida where he graduated with a Bachelors of Science degree in Public Relations and a Minor in Business Administration.

Travis has had the opportunity to work with several national and international clients, including Ringling Bros. Circus, Disney on Ice, DMG World Media, Gaylord Palms Resorts and the Florida State Fair. Additionally, he’s had the opportunity to work with several national and international events, including the 2009 Super Bowl, the Republican National Convention and NCAA athletic championships.

Most recently, Travis took a communications role in the theme park industry and now manages the Public Relations and Communications initiatives for Busch Gardens Tampa and Adventure Island. His role includes managing all media relations, crisis communications, media promotions, blogger relations, photo/video needs, and overall content creation.

Travis was involved in PRSSA throughout college, volunteering on several program committees at the University of Florida. Travis has been involved in the Tampa Bay Chapter since 2004 and has served in a variety of roles, including Membership Co-Chair in 2013 and most recently Secretary in 2014.


Paula MacDonald

President of Image Suite PR | Marketing | Media, a full-service public relations, integrated marketing and media design agency that specializes in advising business owners looking to strategically build relationships with their customers and publics. A graduate of the University of Southern California School of Cinema/Television, Paula brings a unique narrative storytelling perspective to public relations. She has completed additional training in communications and multimedia design at the University of South Florida, as well as NIMS certification in incident management for public information officers through the Emergency Management Institute.

A three-year member of PRSA, MacDonald has been involved as a member of the Professional Development Committee and the Chapter Agency Leaders Group. Additionally, she has recently contributed her video production skills to the chapter, shooting and editing video highlights of the 50th Anniversary mixer. Paula is currently an APR candidate, scheduled to test in April 2015.

As a solo PR practitioner, Paula appreciates the value that PRSA brings to its members, and views the opportunity of becoming involved as a board member or committee chair as a way of continuing to share the value of this organization with others.