Meeting/Event Information

PRSA 2017 Media Roundtable

June 06, 2017
7:30 AM - 10:00 AM

The Centre Club
123 South Westshore Boulevard, 8th floor
Tampa, FL 33609

Join us for an unparalleled opportunity to build relationships with local media and hear directly from key players on how to generate effective media coverage. The event also offers a great chance to network with dozens of PR colleagues throughout Tampa Bay.

Registration, networking and breakfast: 7:30 a.m. – 8 a.m.
Media Roundtable program: 8 a.m. – 10 a.m.

This year we’re continuing with a panel introduction at the beginning of the program. Following the panel, media will break up and sit one to each roundtable. Attendees will have some time to introduce themselves, ask questions and obtain feedback – and then the media representatives will rotate to the next roundtable. It’s fast-paced with lots of energy, and gives everybody a chance to get involved and meet the media. This is one of our most-anticipated events of the year, and we are confident you will have a worthwhile, upbeat experience.

Here are the Media You'll Meet*:

Sara Belsole
General assignment/Features
Bay News 9
Sara Belsole
A Tampa native, Sara’s based in the Bay News 9 Pinellas County newsroom. Before joining Bay News 9, Sara worked at WLTZ in Columbus, Georgia, where she loved covering stories about the Army at Fort Benning. She then spent two years at WTFX in Fort Myers, travelling across the state to cover stories like the Florida State University shooting and the 2014 Governor’s Race.

Justine Griffin
Business Reporter
Tampa Bay Times
Justine Griffin
Justine covers a wide range of beats, from retail and tourism to transportation and real estate, at the Times. She’s covered business news at daily newspapers across Florida and serves as vice president of the Journalism & Women Symposium. She gained national attention when she wrote a first-person narrative about her experience as an egg donor, a story that won many local, regional and national journalism awards.

Sean Daly
On-air Reporter
ABC Action News
Sean Daly
From music critic at the Washington Post to gameshow host on HSN, Sean’s career has been a wild ride. He was a Pulitzer-nominated pop-culture critic at the Tampa Bay Times. And he’s had a rich TV life at Tampa’s ABC Action News, where you can watch him 6 a.m. and 9 a.m. Monday through Friday.

Rachel Gault
Online Travel Blogger
Rachel Gault
A marketing communications manager by day, Rachel’s a blogger by night and weekends. She founded her blog, Small Towns & City Lights, in 2012 to help millennials navigate the “real
world” and inspire them to live their lives to the fullest. Her blog features a melting pot of information, ranging from travel inspirations and life hacks, to entertainment and style.

Janelle Irwin
Government and Transportation Reporter
Tampa Bay Business Journal
Janelle Irwin
Since joining the Business Journal in 2016, Janelle has worked to cultivate a new beat exploring the many ways politics and government affect various business industries. Prior to the Business Journal, Janelle covered St. Petersburg politics and area transportation for SaintPetersBlog and Florida Politics. She got her start covering local, state and national politics for WMNF Community Radio.

Cathy Salustri
Arts & Entertainment Editor
Creative Loafing
Cathy Salustri
Cathy writes about art, culture and Florida lifestyles, with a portfolio that includes USA Today, Visit Florida, regional magazines and local press. Backroads of Paradise, her travel narrative retracing the WPA-era driving tours of Florida, was published by UPF in late 2016 and featured in the New York Times travel section. A frequent lecturer at the Osher Lifelong Learning Institute (OLLI) at Eckerd College, Cathy’s president of the Gulfport Historical Society.

Mary Shedden
News Director
Mary Shedden
Since arriving at WUSF in 2013, Mary has worked as a reporter and as editor of the Health News Florida journalism collaborative. In the past 20 years, she's told the stories of retired pro athletes in chronic pain, children poisoned by toxic toys, and seniors who nearly overdosed on prescription drugs. Her work at The Tampa Tribune and other Florida newspapers has been honored by the Society of Professional Journalists, Associated Press Sports Editors, and the Florida Society of News Editors.

Lawrence (Larry) Sullivan
Online Producer
News 10
Larry Sullivan

A web producer at WTSP, Larry’s covered news ranging from the Dallas police shootings to April the Giraffe. He had years of experience in several newspaper positions -- reporting, editing, and design -- in Connecticut, Massachusetts and Florida, before making the move to the web world in the mid-90s. He hasn’t looked back. Though not that old, he also was part of one of the first online news services operated by Knight Ridder.

Dustin Chase
News Assignment Editor
ABC Action News
Dustin Chase
Dustin Chase is a broadcast Journalist working for ABC Action News in Tampa.  Dustin was originally hired as a reporter before transitioning to his current role as an assignment editor. Currently, Dustin handles news-of-the-day Monday through Friday during the evening shift and plans hurricane coverage. Prior to joining WFTS-TV, Dustin worked as a journalist in Ft Myers, Miami, El Paso and Albuquerque, NM. 

Panel Moderator: Missy MacFarlane, APR
Co-Founder and Principal
B2 Communications
Missy MacFarlane

* Subject to change.

Breakfast Menu:
Morning Glory, Banana & Zucchini Breads; Steel-cut Oatmeal Station; Heart Healthy Egg White Veggie Wrap; Individual Mini Quiche; Fresh Fruit.

Coffee, Tea and Fresh Squeezed Florida Orange Juice 

If you have special dietary restrictions, please be sure to indicate your needs in the comments section when you register. 

Cancellation Policy: Cancellations received by noon on Friday., June 2, will be accepted without penalty. Regarding cancellations made after that date, registrations paid in advance will not be refunded.

Special Thanks to our Presenting Sponsor:

Organizations turn to B2 Communications to identify and amplify their stories. B2’s communications strategists are skilled in uniting community support, activating organizational stories and connecting clients to key audiences. B2 creates and executes public relations programs through media relations, community/industry relations, direct outreach, content development, and message coaching.

Clients choose B2 to manage their communications campaigns because B2 has hands-on involvement by the agency owners, relationships with local, state and national media, and deep experience in crisis communications.

Located in downtown St. Petersburg, the firm was co-founded by Missy MacFarlane, APR and Kyle Parks. For more information, please visit


$60.00 Member
$50.00 Earlybird rate before May 26

$75.00 Non-Member
$65.00 Earlybird rate before May 26

$60.00 PRSSA Student
$50.00 Earlybird rate before May 26

Future Meetings

Media Roundtable PRSA Tampa Bay 2018

June 12, 2018
7:30 AM to 10:00 AM

The Centre Club
123 South Westshore Boulevard, 8th floor
Tampa, FL 33609

Join us for this unparalleled opportunity to build relationships with local media and hear directly from key players on how to generate effective coverage.

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