Member Spotlight: Josh Carrasco, APR

This Member Spotlight profiles Josh Carrasco, APR, who is Public Relations Program Consultant for AAA – The Auto Club Group. He joined PRSA Tampa Bay in 2014, has served as Chair of the Sponsorship Committee, and currently serves as the 2019 Treasurer for the chapter.

  1. First news publication you read in the morning?

The Tampa Bay Times.

  1. First public relations job?

My position at AAA – The Auto Club Group in Tampa is my first and so far only job in public relations. I had the good fortune of being introduced to PRSA during my first year on the job and have grown so much as a professional, but before I entered the public relations field I spent seven years as a photojournalist.

  1. Most important career mentor, and why?

My current supervisor, Angie LaPlant, Director of Public Relations, has been pivotal to my public relations career. She took a chance on me even though I had no experience in public relations.

  1. Top grammar, style or writing pet peeve?

Burying the lead! So often I have to read through paragraphs of information to get to the meat of a story.

  1. Most rewarding accomplishment in public relations?

Earning my APR. Coming from a journalism background, I felt I needed something that attested to my proficiency in public relations.

  1. Most important skill gained through the APR process?

Gaining a better understanding of public relations from a “big picture” view. Through the APR process, I was better able to articulate my role as an adviser to senior leadership at my company and educate them on how effective public relations benefits the company.

  1. Advice to new public relations professionals?

Don’t stop learning, and network with other professionals, attend conferences, participate in webinars, read, and earn your APR. The field of public relations is constantly evolving, and PR pros must continue to educate themselves to stay competitive and competent in the field.

  1. Job you would pursue if you weren’t in public relations?

Travel blogger.

  1. Favorite vacation?

Paris is by far one of my favorite city destinations. I am planning another trip to France this year and hope to explore more of the countryside around Paris.

  1. Any three dinner guests?

Barack Obama, Jennifer Lawrence and Neil deGrasse Tyson.

With my girlfriend, Danielle Salmon, visiting St. Louis Cathedral in New Orleans.

Danielle and I on a trip to Glendalough Monastic City in County Wicklow, Ireland.

At the famous Cliffs of Moher, on the west coast of Ireland.

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  1. Leslie Liles Allen

    Jan. 23, 2019

    Travel blogger sounds like the job to me. Good to get to know more about you and love the photos from Ireland.