Breakout Session Spotlight: McDonald’s Works for the Communities             

With an internationally recognized brand and 14,000 U.S. retail locations, how does a global company like McDonald’s, best known for the Big Mac® and World Famous Fries®, tell its story to local communities?

Join Jesse Lewin and Denise Wilson at the PRSA 2019 Sunshine District Conference as they highlight franchisee engagement and company initiatives across the local communities.

Community outreach is integral to any business, small or large, and Wilson, southeast brand reputation manager, shares how that relates to her job, saying, “At McDonald’s, it’s intrinsic to our brand and part of the company culture to give back. Franchisees and restaurant employees often volunteer their time to help local Ronald McDonald Houses.”

This team effort to help the greater community is one of the most important aspects of brand reputation, regardless of the industry, something Wilson has seen proven time and time again throughout her career while working for corporations like Darden Restaurants, the Home Shopping Network (HSN) and Triad Retail Media. 

“While we are greatly known for our fries and convenience, the opportunity to amplify what our franchises do for local communities is truly an honor,” shares Lewin, senior director of U.S. field communications, who has worked in grassroots communications over the course of his career for the White House and global public relations company, Burson Cohn & Wolfe. Building brands through storytelling is his passion, and Lewin will share with you how to use that skill in your position today with a fun emphasis on leveraging the local environment.

Together, Lewin and Wilson will highlight case studies on how they garner positive news coverage to drive the McDonald’s brand.

How do they do this? Join the conference to find out -- register today!

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