How to Target a Gen Z Audience with Snapchat

By Hannah Hull

The current world of teenage interaction through Snapchat, TikTok, Instagram and other social media apps can seem mind-boggling to someone outside the culture. Trends cycle through popularity at the same speed Generation Z consumes content: the speed of light. However, marketing to young adults is actually easy because of the advertising options social media companies offer.

After deciding teenagers and young adults are the target audience for your company, it becomes a question of which social network is right for you. Instagram and Twitter are viable options, but more than double the price of a Snapchat advertisement per thousand views. The logistics of advertising on Snapchat are also easier than most other large social media options.  This makes Snapchat one of the most cost-effective social media apps for your company to explore.

If you do choose Snapchat, your company’s first decision will be whether to choose a geofilter or snap ad. Geofilters are best for promoting events happening in the area or highlighting special events. They can be created on a mobile device in-app with step-by-step, easy to follow instructions. First, you select a Snapchat template or submit your own design. Then you add text along with your company name, and you’re done! The price for a geofilter is based on how large of an area you would like to broadcast your filter, along with how long you would like it to appear in-app. The longer the geofilter is available to Snapchatters, the more opportunity there is for users to tag it in photos and spread the word.


Example of Geofilter on Snapchat

Snap ads are a more viable option for companies seeking worldwide engagements with a younger audience at any time they choose. Using Snapchat’s business helper Snapchat Ads Manager, it has never been easier to input your photo advertisement into the database, keep track of engagements, and refill your ad credit entirely online. The website walks you through exactly how to publish advertisements and gives very clear parameters and expectations of exactly what their company will be providing your business. Within the snap ads, your company can embed a link so engagers can swipe up to access your website or product.

Example of a Snap ad

If your target audience is Gen Z, then Snapchat can be one of your company’s best tools for eye-catching advertisements. Adapting to the ever-changing social media environment is a must, so experiment with Snapchat to increase awareness of your campaign. 

Hannah Hull is a member of PRSSA and FPRA’s Florida State University chapter studying at FSU campuses in Spain and Italy for a year.


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PRSA Tampa Bay Donates 72 Toys to Metropolitan Ministries

By Joseph Priest, APR

What a way to finish the year big. On Dec. 10, our chapter wrapped up the year at the Straz Center for the Performing Arts with our annual holiday mixer, and, continuing a tradition, the Public Service Committee held a toy drive to bring in donations for Metropolitan Ministries.

Thanks to the generosity of our members and guests, we succeeded in collecting a record 72 gifts this year and making the holidays a little brighter for a lot of local kids. We dropped them off at the Metropolitan Ministries Holiday Tent shortly after the mixer, just in time to help needy families looking for gifts for the holiday season.

Metropolitan Ministries expected to serve more than 30,000 families in need for Thanksgiving and Christmas in 2019, a yearly need that our chapter has eagerly helped serve the past few years. To entice even more donations for this effort, we hold a prize drawing to randomly award a few contributors with gifts.

To be eligible, members must bring a new, unwrapped gift, which is collected with other gifts for drop-off later at Metropolitan Ministries. Each gift donated earns the contributor one ticket entered in a drawing for prizes, which this time included one $10 Cold Stone Creamery gift card, one $15 Starbucks gift card, one $25 Chick-fil-A gift card, and, for the  grand prize, one $50 Cheesecake Factory gift card.

For this year’s mixer, this incentive helped bring in a whopping 72 gifts, including a variety of toys, dolls, books and games.

Members and guests enjoy the mixer at a tent outside the Straz Center.
Members and guests enjoy the mixer at a tent outside the Straz Center.

Our gift donations begin to accumulate. Thanks to all who contributed!

PRSA Tampa Bay 2019 treasurer Josh Carrasco announces the winning tickets that I drew from everyone who donated.

The Public Service Committee thanks everyone who participated in the toy drive and everyone who helped our chapter give back to the community throughout the year. This included holding résumé review sessions at Metropolitan Ministries, and stocking items a Metropolitan Ministries food and clothing store for the United Way’s annual Day of Caring .  

Stay tuned to the PRSA Tampa Bay website for more ways you can help us serve in 2020.

Celebrating our chapter’s success in 2019 with a group photo. Go, PRSA Tampa Bay!

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