PRSA Sunshine District Conference: Opening Keynote Speaker Announcement

PRSA Tampa Bay is pleased to announce PR influencer, digital correspondent and overall PR Rockstar, Sarah Evans (@PRSarahEvans), as the opening keynote speaker at the 2019 PRSA Sunshine District Conference, July 25-27, 2019, in Downtown Tampa at the Hilton Tampa Downtown. Sarah will provide insights into the future of our profession and the state of PR in 2019.

Sarah Evans, PR influencer and digital correspondent

Sarah Evans, the founder of Sevans Strategy, is a digital strategist and global brand correspondent, who works with companies worldwide to create and improve their social and digital strategies, advising on branding, marketing, advertising, and public relations. Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM International, Wal Mart, Shorty Awards and more... Sarah got her start by helping small to midsize businesses build their digital PR efforts. Previously, Sarah worked with a Chicago area crisis center to raise more than $161,000 in three weeks exclusively via social media, and is honored to be a member of the Guinness Book World Record holding #beatcancer team.

Early Bird Registration Now Open

Register now to take advantage of a special, limited-time offer of only $299 for a full Conference registration package for members ($399 for non-members). This Early Bird Rate is the lowest price that will be available and you have until April 26, 2019, to take advantage of this extra-special discount.

For more information on the 2019 PRSA Sunshine District Conference and to register, click here

Mark your calendars for July 25-27, and set sail for Tampa Bay—where your treasure awaits!


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Member Spotlight: Katy Parsons, APR

This Member Spotlight profiles Katy Parsons, APR, and Senior Account Executive at ChappellRoberts. She joined PRSA Tampa Bay in 2006, currently serves as co-chair of the APR Committee, and previously served as a member of the PRSSA Committee and professional liaison to USF’s student-run public relations agency, KnoBull.

  1. First news publication you read in the morning?

The Tampa Bay Times.

  1. First public relations job?

Assistant Account Executive at ChappellRoberts, where I started in 2006. I’ve been with this inspiring agency and grown my career there for 13 years, and I credit my tenure to an agency culture of continued learning, creativity and fun.

  1. Most important career mentor, and why?

I actually have two, Colleen Chappell, APR, and Christine Turner, APR, who are both selfless champions of growing the people around them. In my career, they have helped me to treat failure as an opportunity to grow, learn, and be more creative, and they both bring a creative spirit and amazingly fun energy to work every day, which inspires all of us around them.

  1. Top grammar, style or writing pet peeve?

Using too much jargon or professional-speak versus connecting with people in a meaningful way.

  1. Most rewarding accomplishment in public relations?

Earning my APR (Accreditation in Public Relations)! It changed my perspective of the role of public relations, strengthening a focus on results.

  1. Most important skill gained through the APR process?

One, know that you have the potential to change to world – or at least your world. Two, give a damn about what you do and bring that passion to work every day, because it will help you and inspire others to create change.

  1. Job you would pursue if you weren’t in public relations?


  1. Favorite movie?

Better Off Dead.

  1. Favorite vacation?

Paris. This city exudes creativity, history and energy.

  1. Any three dinner guests?

Eleanor Roosevelt , Tina Fey and Sheryl Sandberg.

With my husband, Kerry.

My children, Annie and Jude.

At our chapter’s 2018 PRSA Professional Development Day, with fellow members (from left) Paula MacDonald, APR; Crystal Lauderdale; Kirk Hazlett, APR and Fellow PRSA; and Mary Margaret Hull, APR, and 2018 PRSA Tampa Bay president.


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February Event Highlights

Crisis Communication in the Digital Age

PRSA members learned how digital technology and social media have transformed the nature and source of crisis management.

PRSA Tampa Bay Networking Mixer

PRSA Tampa Bay members enjoyed Tapas Tuesday at Ceviche in St. Petersburg

Mock Interview Session with USF PRSSA

Seven PRSA Tampa Bay members joined USF PRSSA for our inaugural mock interview session. Can’t wait to watch them excel in their careers! 



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