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Employee-Led Black History Month Celebration Demonstrates Inclusivity at Lutheran Services Florida

Public relations professionals are used to taking the lead when their organizations communicate important messages internally. But when it came time to celebrate Black History Month this year, the communications team at Lutheran Services Florida took a different approach.

“Typically our communications team and executive leadership plan the content, lead the storytelling and develop and share videos for our virtual events,” said PRSA member Kate Smith and LSF communications manager. “For our Black History Month celebration, employees did all of the planning and hosting, and I was in a supporting role.”

This time employees weren’t just included, they were in charge. LSF honored Black History Month with a virtual celebration that was 100 percent employee-led, with 1,300 employees invited to attend.

The new approach was a hit. The most popular part of the program was a video compilation that played during the celebration. Employees from across the state recorded selfie-style videos answering the question: what do you think people should know about Black history? Employees of different genders, races and nationalities recorded video clips. The resulting video emphasized that Lutheran Services Florida is committed to diversity and inclusion and to promoting a culture where differences are celebrated, and everyone feels included in the organization’s mission.

“This was a powerful example of how helping our employees share their stories had an even greater impact,” added Kate.

So PRSA Tampa Bay members, what do you think people should know about Black history? Feel free to comment here or record your own short selfie-style video and send it to [email protected].

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Member Spotlight: Danielle Bayard Jackson

This Member Spotlight profiles Danielle Bayard Jackson, founder and lead publicist of TELL Public Relations. She joined PRSA Tampa Bay in 2017 and previously served as chair of the Diversity and Inclusion Committee.

  1. First news publication you read in the morning?

I like to begin in my email with newsletters like The Daily Skimm and Marketing Brew. Then I check out The Wall Street Journal.

  1. First public relations job?

I transitioned to public relations after being a high school teacher for six years. I parlayed my education experience to move to a position as the public relations representative for Eckerd Connects, a national nonprofit, for my first job.


With my colleagues at TELL Public Relations in early 2020.

  1. Most important career mentor, and why?

I’ve been blessed to have several mentors along the way, and each one has poured into me encouragement, initiative and a little tough love. Paula MacDonald, APR, co-chair of PRSA Tampa Bay’s Accreditation Committee, was kind enough to sit with me before I began my own agency and give me a few pointers, and I really admire her experience and insights.

  1. Most rewarding accomplishment in public relations?

I witnessed a client’s reputation change from negative to relatively positive as a result of a series of positive news pieces that were published. Before we began working with the client, the client had negative press about its policies and was being accused of neglecting vulnerable groups under its care, but with a bit of strategic planning (including highlighting first-person accounts and feel-good stories from the people it serves), the press became more willing to cover the good things as well. This really spoke to the power of what we do in public relations.


Participating in the panel “The Do’s and Don’ts of Your Digital Brand” at an event called Startup Week Tampa Bay in 2019.  

  1. Biggest challenge of adapting to the COVID-19 lockdown?

I used to be able to separate work life from home life, but now that I’m mostly operating from my living room, I find myself sometimes having client meetings with my 2-year-old in my lap! It was initially uncomfortable, but everyone’s been so understanding.

  1. Advice to new public relations professionals?

The best public relations people are in the know. You must constantly be aware of the latest news, consumer behaviors, industry trends and social movements if you want to remain relevant and effective.

  1. Job you would pursue if you weren’t in public relations?

I’d probably sell vintage clothes or go all in on my side gig as a certified friendship coach (yes, it’s a thing!). I started my coaching business, Friend Forward, in 2019, and the work I do as a friendship coach has even been covered by NBC News!

  1. Favorite movie?

I can’t choose a favorite, but I really like dramas and stories that center around female friendship and platonic love. Now and Then, Girl Interrupted and Waiting to Exhale are a few examples.


With my son, Elijah, and my husband, Ryan, during Thanksgiving last year.

  1. Favorite vacation?

I love New Orleans! But once the pandemic diminishes, I’d like to visit South Africa or Paris.

   10 . Any three dinner guests?

James Baldwin, Michelle Obama and Aziz Ansari.


Celebratory pizza at Oak & Stone in St. Petersburg after landing a new client.

 

 

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Between the Lines: Books as Powerful Launchpads for Critical Conversations

By: Linda Hughes-Kirchubel, committee member of PRSA Tampa Bay's Diversity & Inclusion Committee

For millions of us, change was the hallmark of 2020. As we managed through these challenges, we reimagined and reconstituted definitions of “normal,” moved our offices to our kitchen tables, and enjoyed happy hour meetups online. Technology kept us together, but communication built resilience during disruptive times.

In late December, weary of my incessant obligations to online platforms, I began to reprioritize reading for pleasure. I banned my cell phone from my living room, opened a book, and discovered not just escape, but enrichment. Always a two-fisted reader, I chose one “light” book, and one that tackled a serious, timely topic. My best friend, hearing my plan, offered to “buddy read” with me. I was grateful for the opportunity to discuss books that have been had been identified as powerful, important, and socially significant.

Throughout the past year, PRSA and PRSA Tampa Bay, have both taken important action to prioritize creating a more diverse and inclusive community of PR professionals. Books can be powerful launching pads for conversations on these important issues. Our first choice: Colson Whitehead’s Pulitzer Prize winner, The Underground Railroad. This novel starkly and heartbreakingly illustrates societal and structural cruelty, apathy, and indifference, and what happens when hope and courage collide with institutions that have woven torture and enslavement into their fabric. It was an appropriate precursor to our next book, Isabel Wilkerson’s Caste: The Origins of Our Discontents. Clearly, passionately, Caste articulates the savagery of European slave traders, owners, and bystanders who collectively contributed to systemic racism that we grapple with today.

Discussing the books, my friend and I sought to interrogate our own assumptions, unconscious bias, and structural privilege, and as tools toward this end, the importance of these books cannot be overstated. We discussed the difficulty in negotiating these truths through the lens of our own skin color, which is white; how we were never the target of an ugly racial slur; how we never worried that authorities would unfairly target our teens for walking down the street. These books are painfully motivating. Neither of us can close these books and move on, unchanged for having read them.

So, what are you reading, or have read, that challenges your preconceived notions, exposes your biases, or helps you understand others just a little better? Share these works with us below, adding a short summary so we can continue the discovery as well as these important conversations.

 

Linda Hughes-Kirchubel, PhD, is a communication strategist and member of PRSA Tampa Bay’s Diversity and Inclusion committee. As owner of LHK Solutions, she provides marketing and communication services for national, regional and local organizations, and is also adjunct professor at the University of Tampa.

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"Back to Work" with PRSA Tampa Bay

By Linda Hughes-Kirchubel, PhD and PRSA Tampa Bay member

PRSA Tampa Bay diligently works to support and strengthen professionals throughout their career journeys, and that includes help for those impacted by 2020’s extraordinary circumstances. Months after its launch, PRSA Tampa Bay’s Back to Work (BTW) continues its impact, not just locally but across the nation.

In May, with the full thrust of the coronavirus upon Florida, the nation, and the world, the PRSA Tampa Bay group was created in the wake of massive layoffs, furloughs, and downsizing. As the pandemic’s grip tightened locally, employers large and small initiated new work routines, activated remote work practices when possible, and instituted recommended public health guidelines. Ultimately, the virus toppled the labor market.

Amid this unprecedented crisis, PRSA Tampa Bay's Membership Committee, chaired by Bart Graham, reached out to chapter members, and learned many were impacted, and the BTW group was born. Less than a year later, nearly all the group’s founding members have reentered the traditional job force. Others found ways to pivot professionally, and all are continuing to support those who are managing the job search.

In a testament to his diligence and dedication, Graham connected with other PRSA chapters across the nation, encouraging them in their efforts to launch their own BTW groups.

"I came to PRSA Tampa Bay's BTW group after Bart made a presentation at PRSA Los Angeles' Job Club meeting," said Letitia Austin, owner of TISH Public Relations. "The invitation was made for PRSA-LA and PRSA-Tampa Bay members to participate in each other's meetings. I jumped at this opportunity to be a part of both groups because of the expanded networking opportunities and my desire to eventually relocate to Tampa from the Los Angeles area. I have found both groups to be very beneficial."

During each meeting, job seekers share resources with each other, celebrate victories and offer support for current challenges. Members share tips such as resume building, preparing for job interviews, and using the latest job-finding tools. In addition, PRSA Tampa Bay’s BTW members have also helped support other chapters that, inspired by PRSA Tampa Bay, started their own employment-support groups. Meanwhile, presentations from BTW “graduates” who have found employment keep current members inspired by their success.

“This is yet another example of the value of chapter membership,” said Josh Carrasco, APR, President, PRSA Tampa Bay. “Our chapter leaders saw a need and immediately sprang into action to serve our members. The Back to Work support group and its mission illustrates why PRSA Tampa Bay is the leading organization for PR professionals in the region.” 

PRSA Tampa Bay's Back to Work Group is open to all. For more information about the meeting times or PRSA Tampa Bay, contact Membership Chair Bart Graham, [email protected].

 

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Visit Sarasota County Celebrates Black History Month Through Storytelling

Visit Sarasota County tells incredible stories of Black history on a regular basis, especially in February when the organization honors and celebrates Black History Month.

One story of particular interest highlights the desegregation of Sarasota beaches, the important role Sarasota’s Newtown community played in achieving civil rights and the forward thinking and actions that the community took to break down the barriers of segregation that existed in Sarasota.

“Today Lido Beach is open to everyone, but that wasn’t always the case,” notes Britney Guertin, Communications & Content Manager at Visit Sarasota County and PRSA Tampa Bay member. “In 1955, Sarasota’s Newtown community and its residents arranged caravans to cross the Ringling Bridge to conduct ‘wade-ins’, an act of civil disobedience that ultimately changed history.”

This effort led to Sarasota being added to the U.S. Civil Rights Trail in 2019, ensuring that this incredible story will continue to be told. This short video highlights this important time in Sarasota’s history.

For more stories of Sarasota’s Black history, follow @visitsarasotacounty on Instagram, @visitsarasota on Facebook, and visit:

A Century of Black History in Sarasota. For over 100 years, Black residents played a major role in the development of Sarasota

Tour Sarasota’s Oldest Black Community with Newtown Alive. The Newtown Alive trolley tour leaves no stone unturned in celebrating over a century of African-American history in Sarasota.

From Humble Beginnings to Sarasota Staple: The Westcoast Black Theatre Troupe. Since 1999, Sarasota’s Westcoast Black Theatre Troupe has blossomed into one of our most popular theatre experiences, and has big plans to keep pushing the envelope.

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President Spotlight: Josh Carrasco, APR

This special President Spotlight profiles Josh Carrasco, APR, who is 2021 president of PRSA Tampa Bay and also travel sales multimedia specialist for AAA – The Auto Club Group, where he is host and producer of the webcast “Well-Traveled with AAA.” He joined PRSA Tampa Bay in 2014 and previously served as 2019 treasurer for the chapter and as chair of the Sponsorship Committee.

  1. Reason you wanted to become PRSA Tampa Bay president?

This organization and chapter have given me so much in terms of professional development, networking opportunities, and career support early on in my PR career. I view my term as president as an opportunity to give back and to find ways to better serve both our existing members and those just embarking on their PR careers.  

  1. Major goals for the chapter this year?
  • Raising awareness of our diversity and inclusion strategic plan. I would encourage our membership to visit our Diversity & Inclusion page on our chapter website and become familiar with PRSA national’s 2020-2022 strategic plan for the organization. This year, I want to put diversity and inclusion at the center of our decision making and continue to take actionable steps toward our strategic plan. Our Diversity & Inclusion Committee, led by Kecia Carroll, has set up liaisons with key committees in the chapter, is developing challenging programming for members and chapter leaders, and is keeping our chapter focused on diversity and inclusion priorities. One of my goals in 2021 is to develop a new board member seat that will focus solely on the chapter’s diversity and inclusion strategic plan. I believe strongly that fully embracing diversity and inclusion priorities is the path forward for long-term sustainable growth in the Tampa Bay chapter and the national PRSA organization as a whole.
  • Increasing and retaining membership. Programs are the top reason members engage with the chapter. Our Programs Committee, led by Terri Durdaller and Laura Fontanills, is taking a hard look at our digital programming and coming up with creative ways for our members to network, ensure we have powerful and diverse speakers, and discuss issues that are important to our membership.
  • Professional development and accreditation. We had a record seven APRs pinned in 2020. Let’s go for eight in 2021! Our Accreditation Committee, led by Paula MacDonald, APR, and Katy Parsons, APR, never missed a beat during the pandemic. We want to continue to offer world-class support for those seeking accreditation both digitally and in person when we are able.

  1. Biggest chapter events this year that everyone should keep on their radar?
  • Media Roundtable. We are doing some testing in the early part of the year and anticipate this being virtual again, but we have some great ideas in the pipeline. Stay tuned. This will not be your run-of-the-mill Zoom call.
  • PRestige Awards. We are hopeful that we can return to an in-person event for the PRestige Awards, and I couldn’t be more excited for what our Award Committee, led by Heather Parsons and Denise Wilson, has in store for us.
  • Holiday Mixer. If all goes well with the vaccine rollout, this event will be in person.

  1. Biggest challenge in adapting the chapter’s activities to the COVID-19 lockdown?

Networking. Thanks to the leadership of Kelsy Long, we were able to immediately pivot our program strategy to a digital one, but networking was a bit of a challenge for the chapter. Thankfully, we had volunteers step up, like Shannon Burch, Beth Hardy, APR, and Bart Graham, to create Chapter Chats and back-to-work digital events to support our members. This year, we are looking at new and creative ways that our members can network digitally until we are able to safely gather again.

  1. Most rewarding moment as an officer for PRSA Tampa Bay so far?

This might sound cliché, but the people are the most rewarding part. Building relationships with fellow leaders who have a passion for helping other professionals. Each one of us volunteers our time to create an organization that lifts other professionals up in our community. It’s the passion that I see in my fellow PRSA leaders and members that keeps me motivated to serve this organization.

  1. First news publication you read in the morning?

Can I choose more than one? I read excerpts from the New York Times, Washington Journal, Tampa Bay Times and Wall Street Journal.

  1. First public relations job?

My position at AAA – The Auto Club Group in Tampa is my first and so far only job in public relations. I’ve held several positions in communications and marketing over my six-year tenure at the company, including in social media, media relations, data and reporting analytics, internal communications, digital marketing, and webcasting.

  1. Most important career mentor, and why?

My former supervisor, Angie LaPlant, director of public relations at AAA – The Auto Club Group, is a pivotal figure in my public relations career. She put me in a position early in my PR career to explore many areas of public relations and provided me with educational opportunities to learn more about the profession. 

  1. Top grammar, style or writing pet peeve?

Burying the lead! So often I have to read through paragraphs of information to get to the meat of a story.

  1. Most rewarding accomplishment in public relations?

Earning my Accreditation in Public Relations (APR). Coming from a journalism background, I felt I needed something that attested to my proficiency in public relations, and one of the best post-college educational experiences as a working professional was going through the APR process.

  1. Most important skill gained through the APR process?

Gaining a better understanding of public relations from a big-picture view. Through the APR process, I was better able to articulate my role as an adviser to senior leaders at my company and educate them on how effective public relations benefits the company.

  1. Advice to new public relations professionals?

Network, network, network – having a strong professional network is invaluable in finding a job or finding resources to a work-related issue. Also, don’t stop learning, because the field of public relations is constantly evolving, and PR pros must continue to educate themselves to stay competitive and competent in the field. 

  1. Job you would pursue if you weren’t in public relations?

I would say it’s a tie between travel blogger and winery owner.

  1. Favorite vacation?

Paris is by far one of my favorite city destinations. I’ve been twice now and even proposed to my now-fiancée there in 2019.

  1. Any three dinner guests?

Alexandria Ocasio-Cortez, Neil deGrasse Tyson and Ryan Reynolds.

 


Popping the question to my girlfriend, Danielle, with a romantic backdrop and a familiar landmark. She said yes!

 


Danielle and I visiting St. Louis Cathedral in New Orleans.

 


On a trip to Glendalough Monastic City in County Wicklow, Ireland.


At the famous Cliffs of Moher, on the west coast of Ireland.

 

 

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Go PRSA Tampa Bay! Toy Drive Brightens Holiday for Local Kids

Joseph Priest (right) hands off our donations to a Metropolitan Ministries representative at its Holiday Tent.

By Olivia Keegan and Joseph Priest, PRSA Tampa Bay Committee Chairs

Although 2020 was a dark time for many of us, a lot of Tampa Bay kids finished it on a brighter note thanks to the generosity of our chapter. On Dec. 12, continuing a tradition, we wrapped up our annual toy drive by dropping off 27 gifts at the
Metropolitan Ministries Holiday Tent, just in time to help disadvantaged families looking for gifts for the holiday season.

In 2020, Metropolitan Ministries expected to serve more than 30,000 families in need for Thanksgiving and Christmas, an annual need that our chapter has eagerly helped serve the past few years. This past December, however, rather than collect donations at our annual holiday mixer, which was held virtually, we collected them by mail.

As part of this effort, we held a prize drawing to randomly award a few donors with gifts. To be eligible, members had to donate a new, unwrapped gift. Each gift donated earned the donor one ticket that was entered in a drawing for prizes, which included two $10 Starbucks gift cards, one $25 PDQ card, and, for the grand prize, one $50 Cheesecake Factory gift card.

This time, the drawing contributed to our mail-in drive bringing in 27 gifts, including a variety of toys, dolls, books and games, to brighten the holidays for local children.  

The Public Service Committee thanks everyone who participated in the toy drive and who helped our chapter give back to the community throughout last year. This included a career skills session at Metropolitan Ministries (just before the COVID-19 lockdown), a virtual food drive to collect donations for Feeding Tampa Bay that brought in $400, and a fund-raiser to gather funds for the Mask Project Tampa Bay that collected $300.  

Stay tuned to the PRSA Tampa Bay website for ways you can help us serve in 2021.

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How to Give the Gift of Inclusivity

by: Quinn LeMelle, PRSA Tampa Bay Chapter member

Diversity is being invited to the party, and inclusion is being asked to dance.

This analogy has become more and more common, and recently came up in PRSA Tampa Bay’s Courageous Conversations series. These intimate discussions, moderated by the National Diversity Council’s Elana Powell, ranged from social equity in Tampa Bay to inclusive communications.

With each discussion, the faces in the Zoom boxes changed, but many same points, topics and questions arose in each session.

As public relations professionals in the Tampa Bay area, how do we ask someone to dance?

Below are just a handful of ideas to spread inclusivity this holiday season.

Getting More Perspectives

As communicators, we know how powerful words can be. With this, we have a responsibility to be mindful of what and how we’re communicating.

In fast-paced worlds, such as the world of public relations, there’s hardly a moment to spare. But taking a moment to step back and asking for other opinions may reveal problems that you or your team didn’t see before. Take for example Dove or Bud Light.

I’ve heard someone say “we’ll just post it and take it down if someone gets offended” in response to someone pointing out a word or phrase that could be taken the wrong way. Not only is this dangerous for the brand,  it deters a collaborative environment.

How to: Encourage collaboration among your team by setting up brainstorm meetings to talk about projects from both the idea stage to reviewing specific verbiage. Try doing this separately from a regular team meeting to make it a little less structured. Further this collaboration by getting different perspectives on projects and communications from those outside your immediate team. By sharing projects with other departments or teams, we allow our work to be seen by those with different experiences, backgrounds and perspectives. This input allows you to take a step back and get a better picture.

Question the “Good Fit” Mentality when Hiring

What comes to mind when you think of someone being a good fit? Are they a similar age? From the same school? As mentioned before, it’s good to get more perspectives. This brings up the importance of having diverse teams because if each department/team has the same background or culture, then this collaborative thinking will only go so far.

How to: If you find yourself preferring a job candidate because you think they’d be a good fit, ask yourself why. Is it because they look like you? Or is it because their answers align with company values and motivations? Then ask yourself why the other candidates are not. Asking ourselves these questions will help address our own biases.

Me, Myself, and I Meets He, She, Ze

Identifying and respecting someone’s preferred pronouns is not just a way to be inclusive, but also shows  respect.

To clarify, using the correct pronouns is about gender identity, which is different from sexual orientation. Sexual orientation is enduring emotional, romantic or sexual attraction to other people. Gender identity, according to Human Rights Campaign, refers to one's innermost concept of self as male, female, a blend of both or neither – how individuals perceive themselves and what they call themselves. One's gender identity can be the same or different from their sex assigned at birth.

Here are some other helpful terms and definitions.

How to: Add pronouns to your email signature and social media channels. It’s a small way to support a bigger initiative and community. Doing so brings awareness, shows respect and empowers others to be themselves.

Encourage Others to Join a Resource Group (or Start Their Own)

Employee resource groups increase cultural awareness within a company. These opportunities give employees an additional support network, exposure to leadership and embolden a company’s culture.

How to: Join a group yourself and encourage others to do the same. Demonstrating allyship as a peer or leader helps ingrain the value of diversity and inclusion in your team and company. If you don’t have ERGs established, consider reaching out to your Diversity and Inclusion team, HR team, or executive leadership team to see how you can spearhead this initiative within your organization.

Knowing Which Holidays Are Important to Your Team

In most industries, you won’t see deadlines set for Christmas Eve. Being mindful of other holidays or commitments among your team will help foster an inclusive environment in two ways. First, it will create an atmosphere where people feel comfortable pointing out that a deadline or meeting falls on a conflicting date. Second, it will let employees feel like it is OK for them to take that time off.

How to: Use a shared calendar and ask your team to put holidays and possible vacation days they could be taking that year. Then you can use that knowledge when planning for the year. For example, if you know that a member of your team celebrates Diwali, avoid having a big project due at that time. (Diwali (pronounced Dee-VAH-Lee) is the five-day Festival of Lights, celebrated by millions of Hindus, Sikhs and Jains across the world.)

These were just a handful of ways to help cultivate an inclusive environment in the workplace. Share additional ideas in the comments of how you’re asking others to dance.

 

Quinn LeMelle (she/her) is an associate communication manager at Raymond James. She sits on PRSA Tampa Bay’s diversity council and is the education co-chair of the Florida Diversity Council Tampa Bay chapter.

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It’s Time for Our Annual Toy Drive! This Year, It’s by Mail

Metropolitan Ministries will serve thousands of families in need for Thanksgiving and Christmas this year, and as usual our chapter is lending a hand! As is our tradition, PRSA Tampa Bay is hosting a toy drive to collect items to be dropped off at the Metropolitan Ministries Holiday Tent. This year, however, we’re collecting them by mail, and each toy donated by mail will earn the donor one opportunity to win one of several special prizes at our holiday mixer.

Here’s how it works. Either mail a new, unwrapped toy or arrange for a company like Amazon to have a toy mailed to the address of Public Service Committee Chair Joseph Priest at the address below, and arrange for the toy to be delivered by Dec. 11. After that date, the committee will take all the mailed-in toys and drop them off at the Metropolitan Ministries Holiday Tent. 

Please note, when you send your toy, email Joseph at [email protected] to let the Public Service Committee know about your donation. The committee will respond to you with a unique ticket number that you should save and be ready to claim at the mixer if it’s selected. Each ticket number earns a donor a chance to win one of several special prizes at the mixer, where all the tickets will be entered in a drawing, and several tickets will be randomly selected and winners presented prizes.

Remember, please arrange to have your toy delivered by Dec. 11 to the address below, and be sure to send an email to [email protected] to let the Public Service Committee know so they can give you a ticket number for each toy you donate. Thank you for anything you can give!

Joseph Priest
PRSA Tampa Bay Public Service Committee
3315 Korina Lane
Tampa, FL 33618

Photo caption: Metropolitan Ministries receives PRSA Tampa Bay’s gift donations at its tent last year.



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2020 Call for Chapter Award Nominations

PRSA Tampa Bay Chapter – 2020 Call for Chapter Award Nominations

PRSA Tampa Bay is seeking your input on members that have made remarkable achievements in public relations and management practices, advancing the profession, meeting the needs of the community and strengthening our chapter. Please review the details below on each category and provide your comments on the most qualified candidates using the nomination form. Deadline for nominations is Tuesday, Oct. 27, 2020, at 5 p.m. Self nominations are encouraged. Please direct any questions to [email protected].

Deanne D. Roberts Excellence in Community Relations Award: This category recognizes a chapter member or local agency who has given pro-bono public relations support to one or more community organization throughout his or her professional career.

Excellence in Chapter Service Award: This award is presented to a chapter member who has been with the chapter for more than one year and has made outstanding contributions to chapter management and member programming.

Michael B. Manning Leadership Award: This award is presented to a chapter member who has demonstrated exceptional leadership within the chapter.

Sue Ellen Richardson “Rookie of the Year” Award: This award recognizes a chapter member who has been with the chapter for two years or less and has demonstrated the commitment to be involved and to make a difference in member programming.

Tampa Bay Chapter President’s Award: This award recognizes up to four chapter members who have gone above and beyond for the good of the chapter. Please provide full details of the project that individual completed.

Tampa Bay Chapter Life Achievement Award: This category honors a senior chapter member who has committed his or her professional career to public relations and has achieved numerous accolades in public relations management, community relations and overall PRSA service.

Nominate someone today!

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