Blog

It’s Time for Our Annual Toy Drive! This Year, It’s by Mail

Metropolitan Ministries will serve thousands of families in need for Thanksgiving and Christmas this year, and as usual our chapter is lending a hand! As is our tradition, PRSA Tampa Bay is hosting a toy drive to collect items to be dropped off at the Metropolitan Ministries Holiday Tent. This year, however, we’re collecting them by mail, and each toy donated by mail will earn the donor one opportunity to win one of several special prizes at our holiday mixer.

Here’s how it works. Either mail a new, unwrapped toy or arrange for a company like Amazon to have a toy mailed to the address of Public Service Committee Chair Joseph Priest at the address below, and arrange for the toy to be delivered by Dec. 11. After that date, the committee will take all the mailed-in toys and drop them off at the Metropolitan Ministries Holiday Tent. 

Please note, when you send your toy, email Joseph at [email protected] to let the Public Service Committee know about your donation. The committee will respond to you with a unique ticket number that you should save and be ready to claim at the mixer if it’s selected. Each ticket number earns a donor a chance to win one of several special prizes at the mixer, where all the tickets will be entered in a drawing, and several tickets will be randomly selected and winners presented prizes.

Remember, please arrange to have your toy delivered by Dec. 11 to the address below, and be sure to send an email to [email protected] to let the Public Service Committee know so they can give you a ticket number for each toy you donate. Thank you for anything you can give!

Joseph Priest
PRSA Tampa Bay Public Service Committee
3315 Korina Lane
Tampa, FL 33618

Photo caption: Metropolitan Ministries receives PRSA Tampa Bay’s gift donations at its tent last year.



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Moffitt Cancer Center Shares Tips on Becoming an Inclusive Brand

By Tanasia A. Reed, Florida A&M University Chapter of PRSSA, B2 Communications PR Intern

(pictured: Senior director of Moffitt Diversity, Cathy Grant, discussing the success of Moffitt’s Courage campaign via Zoom)

PRSA Tampa Bay recently hosted two senior leaders from Moffitt Cancer Center who shared “Moffitt’s Journey of Courage,” a successful campaign that has focused on diversity, inclusion, and fairness.

Here are some key takeaways from the presentation by Cathy Grant, senior director of the Moffitt Diversity Team, and Josh Adkins, senior director of brand strategy and marketing.

  1. Value Diversity: Redefining the core values of your brand to include diversity through strategic and long-term plans can improve your messaging. Through creative media, you are able to express these diverse values and customize them for targeted audiences.
  2. Diverse Perspectives: It is important to have a diverse group of people making decisions with access to more opportunities and a fair-minded work environment. In Moffitt’s case, almost 100 percent of the organization’s leaders completed diversity and inclusion training and 49 percent of executive positions are filled by women and 24 percent by minorities.
  3. Diversity Training: This is a major step in educating all representatives of the brand to identify and eliminate unconscious bias in company communications.
  4. In-depth Research: Being able to find and address inequalities, differences, and biases between your communication strategies and your audience will help you achieve accurate representation in mass media content. Moffitt understands the disparities that exist between different races and ethnicities when it comes to cancer health, which helps them accurately tailor their media content to specific audiences.
  5. Supportive Leadership: Support from leadership helps communication teams effectively represent an organization as an inclusive brand. Innovative leaders understand that change and providing a sense of belonging are necessary at all levels of an organization.
  6. Commit to Diversity: Every organization has to start somewhere in order to become an inclusive brand. Meeting recurring and long-term goals through increased efforts to master diversity, inclusion, and equity takes time.

Moffitt’s journey of courage not only describes Moffitt's tireless efforts to be a diverse and inclusive brand, but it inspires anyone who hears their story to be brave enough to make a difference in their own spaces. As an aspiring communications professional who is a queer Black woman, I found myself hoping to work for a company like Moffitt or becoming one of the trailblazers to lead another company or organization in this diversity-driven direction.

While upholding their mission of providing preventative and healing resources through cancer care, Moffitt’s award-winning Courage Campaign was designed to translate the brand’s story. This advertising campaign is centered around “Community of Courage,” which are shared stories from a group of diverse patients, caregivers, and researchers. Click this link to view dozens of diverse and heart-tugging stories!

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Cultivate Year-Round Support for Service Members, Veterans and their Families

By:  Linda Hughes-Kirchubel, PhD and Tracy Freedman, APR+M

Note: If you are serving or are military-connected, please accept our gratitude for your sacrifices, and connect with us to offer information and feedback.

 

November is National Veterans & Military Families Month, a time when many communications professionals wonder: How will I help my organization honor military and veterans this year? The answer: Employ the power of communication to educate and advocate for service members and veterans in your organization and beyond—not just this month, but year-round.

Know the Numbers

Places like the Department of Defense, Bureau of Labor Statistics, Pew Research Center and Military Family Research Institute can provide reliable facts to share with your audiences and help determine how your organization can work on behalf of military-connected families. Begin with the basics:

  • 3 million people currently serve on active duty. Of those, and 31 percent are minorities.
  • Also serving: than 1.6 million family members—spouses, children and over-18 dependents—and even more partners and children who are not officially registered with military officials. [1]

Then, drill down to a local level.

  • Florida is home to more than 92,000 active and reserve military members.
  • About 1.4 million of the nation’s 18 million veterans live in Florida.
  • The University of South Florida ranked first in Florida and fourth among all four-year U.S institutions in the 2020 Military Times Best: Colleges. USF also has strong partnerships with local military installations, and support of military members and veterans.

Check your professional resources for industry-specific data, and make sure your numbers are recent—these populations have changed significantly since 9/11.

Tap into Transitions

You already know that 2020 has been a year of enormous job-related, pandemic-induced transition. More than 200,000 servicemembers transition to civilian life each year, most of whom need new employment opportunities. This year they face an uphill battle during a historic pandemic. September’s veteran unemployment rate hit 6.8 percent, up from 6.6 percent in August, yet lower than the 7.8 percent non-veteran rate. [2] This year, employees are managing transitions from traditional to remote work, from full-time to temporary to permanent job loss, and from career to career, with lasting impact on families.

As a communications professional, you can make a difference now by reaching out to this segment of the workforce that may be underrecognized in your organization. Studies show that 28 percent of veterans report their coworkers are unaware of their veteran status.[3] Ask your human resources department for up-to-date numbers on your military-connected employees, and use those numbers in employee communications expressing gratitude and pride. Social support coupled with information can help ease stressors and relieve feelings of isolation.

Some suggestions:

  • Remind your organization of upcoming deadlines, when appropriate. For example, the federal Work Opportunity Tax Credit is authorized through December 2020. The program incentivizes organizations that hire veterans and other eligible individuals.
  • Remind your leadership about the benefits of hiring and recognizing military-families.
  • Develop an internal survey to learn more about your organization’s military family members, including spouses, children, parents, siblings, and partners.
  • Interview a military-connected colleague about his or her experiences, and how serving helps them manage 2020’s unique challenges. Post on your company’s LinkedIn page or website. Such stories can offer inspiration and support to all your military-connected audiences.
  • Create a “thank you” video delivered by your CEO or civilian employees. Make sure it includes information to help others inform and advocate for military-connected families.
  • Evaluate, then adjust, your communication plan to include creative resources, recognition, and information about the value service members, veterans and their families bring to the workplace and the community.
  • Deliver year-round meaningful, creative and resource-laden communications and benefits that educate about military and veteran issues. Use an online calendar to help spur ideas and reminders.

Finally, we are here to help. For more information, or to share your story or get involved, contact PRSA Tampa Bay’s Diversity and Inclusion committee chair Kecia Carroll ([email protected]) or members Linda Hughes-Kirchubel ([email protected]) or Tracy Freedman ([email protected]).


Linda Hughes-Kirchubel owns LHK Solutions, a Tampa-based communication consulting firm serving local and national clients. The wife of a retired Army officer and mother of an Air Force sergeant, she previously directed external relations at the Military Family Research Institute at Purdue University, where she earned her doctorate in communication.

Tracy Freedman, APR+M, is the deputy lead for Military and Veteran Affairs at Booz Allen Hamilton and the chair of the Tampa Military Spouse Economic Empowerment Zone. She lives in Tampa with her spouse, an active-duty Marine, and two children.

[1] Military Demographics, (2018), Department of Defense.

[2] U.S. Bureau of Labor Statistics (March 19, 2020). Employment situation of veterans summary. U.S. Bureau of Labor Statistics. Retrieve from https://www.bls.gov/news.release/vet.nr0.htm

[3] Parker, K., Igielnik, R., Barroso, A., Cilluffo, A. (September 9, 2019). The transition to post-military employment. Pew Research Center. Retrieve from https://www.pewsocialtrends.org/2019/09/09/the-transition-to-post-military-employment/

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2020 Call for Chapter Award Nominations

PRSA Tampa Bay Chapter – 2020 Call for Chapter Award Nominations

PRSA Tampa Bay is seeking your input on members that have made remarkable achievements in public relations and management practices, advancing the profession, meeting the needs of the community and strengthening our chapter. Please review the details below on each category and provide your comments on the most qualified candidates using the nomination form. Deadline for nominations is Tuesday, Oct. 27, 2020, at 5 p.m. Self nominations are encouraged. Please direct any questions to [email protected].

Deanne D. Roberts Excellence in Community Relations Award: This category recognizes a chapter member or local agency who has given pro-bono public relations support to one or more community organization throughout his or her professional career.

Excellence in Chapter Service Award: This award is presented to a chapter member who has been with the chapter for more than one year and has made outstanding contributions to chapter management and member programming.

Michael B. Manning Leadership Award: This award is presented to a chapter member who has demonstrated exceptional leadership within the chapter.

Sue Ellen Richardson “Rookie of the Year” Award: This award recognizes a chapter member who has been with the chapter for two years or less and has demonstrated the commitment to be involved and to make a difference in member programming.

Tampa Bay Chapter President’s Award: This award recognizes up to four chapter members who have gone above and beyond for the good of the chapter. Please provide full details of the project that individual completed.

Tampa Bay Chapter Life Achievement Award: This category honors a senior chapter member who has committed his or her professional career to public relations and has achieved numerous accolades in public relations management, community relations and overall PRSA service.

Nominate someone today!

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PRSA Tampa Bay ‘Teams’ Up with USF PRSSA

By Kirk Hazlett, APR, Fellow PRSA/Chair, PRSSA/New Professionals Committee PRSA

Tampa Bay members recently “teamed” up with an eager cadre of USF PRSSA members in our first-ever virtual “Resume Review” event. In years past, we have been able to physically interact with these future PR professionals to review and provide feedback on their resumes that will enable them to be better prepared for internship and job applications.

This year, obviously, presented new challenges. Yours truly is chagrined to report that he had a total and absolute Zoom-based technological meltdown, but USF PRSSA President Alanna Mccary saved the day by immediately transferring all participants to that Chapter’s Microsoft Teams page and the show was on!

The review session ran for 1 ½ hours, with lively and constructive conversations between PR pros and future-pros, and a comforting sense of “the future is bright for our profession” was felt by all of us. Feedback from USF PRSSA members has also been highly appreciative.

A sincere note of thanks to these PRSA Tampa Bay members who generously volunteered their time and expertise for our October 8 virtual event:

  • Jenna Stock, PRSA Tampa Bay Immediate Past President
  • Bart Graham, PRSA Tampa Bay Membership Chair
  • Joseph Priest, APR
  • James Raulerson, Past President, PRSA Tampa Bay
  • Scott Dietz
  • Leah Harms
  • Kirk Hazlett, APR, Fellow PRSA, PRSA Tampa Bay Ethics Officer & Chair, PRSSA/New Professionals Committee

 

Throwback to our 2019 in-person Resume Review workshop with USF PRSSA students!

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Join the 2021 PRSA Tampa Bay Leadership Team!

PRSA Tampa Bay has set the standard for advancing the public relations profession and its professionals for more than 50 years. Making this possible is a legacy of outstanding volunteer leaders like you. And we need your help in 2021!

Your participation as a chapter leader makes a difference to all chapter members, and it helps you to get the most out of your membership experience. Learn new skills; form lasting friendships; and contribute your professional talents to benefit PRSA Tampa Bay and our community.

We are filling positions for elected officers and also accepting nominations for our 2021 committees. Self-nominations are encouraged.

Submit your nomination here

Which elected leadership positions are available for 2021?

Open board positions include the following:

  • President-Elect (1)
  • Secretary (1)
  • Treasurer (1)
  • Assembly Delegate (1)
  • Board Member (3)


When is the deadline?

The nomination form for elected officers must be completed by 5 p.m. on October 23, 2020.

What other volunteer opportunities are available?  

Open committee chair, co-chair or vice chair positions include:

  • Accreditation (must be accredited)
  • Assistant Treasurer
  • Digital Communications
  • Diversity
  • Independent Practitioners
  • Media Roundtable
  • Membership Recruitment
  • Membership Retention
  • Newsletter
  • PRestige Awards
  • Professional Development Day
  • Programs
  • Public Service
  • Scholarships
  • Social Media
  • Sponsorships
  • Students/New Professionals (must be accredited)
  • Volunteer Coordination
  • Website/Blog

 
What happens next?

Elections will be held electronically in November. All members in good standing are eligible to vote. Elected board members and officers will be announced by the end of the year. Board members and committee members should plan to attend the PRSA Tampa Bay Leadership Retreat, date and location TBA.

Questions?

If you have questions, please email [email protected].

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How to Cultivate Diversity and Inclusion as PR Professionals

By Juliana Marquez

More than 30 PRSA Tampa Bay members recently came together to discuss the importance of diversity and inclusion (D&I) as part of a Courageous Conversations series. The three virtual meetings were the first of many D&I conversations the chapter will have in the weeks and months ahead.

This is a summary of the recent conversations, which allowed people to express diverse perspectives and personal experiences related to the topic: ageism, gender equality, racism and lack of diversity in the workforce.

“The further I’ve advanced in my career, the more I saw the lack of diversity,” one participant shared. Others were hoping to become more educated and bring knowledge back to their companies.

To kick things off, facilitator Elana Powell of the Florida Diversity Council posed the question: “What do diversity and inclusion mean to you?”

A common stance shared by many participants was how they defined diversity as having representation from everyone in your community no matter race, religion, gender. Diversity is layered, it is more than what meets the eye. It is diversity in thought, expression, experiences etc. One participant stated, “My experience as a black person doesn’t speak on every black person, I don’t speak for an entire group of people, I have been the only black person in the room and it’s been stressful.” While describing the relationship between diversity and inclusion, this analogy was used; “Diversity is being invited to the party while inclusion is being asked to dance,” essentially stating that only true form of inclusion is by including everyone at all times.

Why does D&I matter to public relations professionals?

Diversity and inclusion are important to PR professionals because of their direct relationship with audiences. We must communicate a cohesive, authentic and transparent story. Without D&I we would only be telling a part of the story. Participants acknowledged that acquiring diversity in thought will likely point out whether a campaign may be offensive: “different people mean different meanings”. To expand, what is appropriate in one language or culture may be offensive to another. Keeping in mind that “bringing ideas and innovation makes business and emotional sense”, as another attendee stated. One of the participants informed that organizations with better diversity programs are 70 percent more likely to reach a new market. Throughout the three meetings it was expressed that professionals will not hesitate to leave an organization that lacks diversity. For this reason, a diverse and inclusive environment is essential to retain talent. It was also discussed that people prefer a comfortable work environment than obtaining higher salary. Participants also agreed that as PR leaders, they have the responsibility and the opportunity to be both storytellers and change agents for their respective organizations. The result is more vibrant and sustainable organizations.

How do we turn conversation into action?

Establishing trust in the workplace, even though challenging, is a step in the right direction to encourage diversity and inclusion. Participants shared that offering vulnerability and being intentional is an effective way of getting to know a person. This includes asking people about their wellbeing on a regular basis. “One way to build trust is to spend time on their level, be intentional it makes a difference in morale.” A huge part of diversity and inclusion is making sure people can be their authentic self. Campaigns should be a reflection of this environment. During one conversation it was suggested that “Communications professionals should not issue a statement unless they are willing to invest the time and resources to do what they say they are committed to.” Many PR campaigns lead to a loss in business trust because their statements are not followed by actions and the audience recognizes that.

So what should PRSA Tampa Bay do next?

The initial goal was to listen and learn from each other in order to build an even stronger, more diverse and inclusive membership. This was a great start, but the intent is to keep the courageous conversations going. If you’re interested in joining us, consider:

  • Sharing your time and talents as a member of the Diversity & Inclusion committee. Email co-chair Kecia Carroll at [email protected] for more information.
  • Making your voice heard by getting involved in PRSATB leadership and one of many committees
  • Engage with us on our Facebook, Twitter and LinkedIn accounts
  • Sharing your comments below.

 

Juliana Marquez is a University of Tampa student who attended all three of the sessions described above.

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Celebrating Hispanic Heritage Month in the COVID Era

by Camila Rodriguez, PRSA Tampa Bay member and co-chair of the Diversity & Inclusion Committee

Happy Hispanic Heritage Month (HHM)! HHM is celebrated from Sept. 15 to Oct. 15 every year, so now is the time to consider programming if you haven’t already! HHM is a chance to celebrate the important Latinx women and men who have shaped the community and the world around us, and now during COVID, it’s even easier to come up with virtual programing.

HHM was originally proclaimed in September 1968 during the tenure of President Lyndon B. Johnson, but it started as only one week. Then, 20 years later, the celebration was expanded to an entire month. The dates for the celebration may seem random but on Sept. 15, five Latin countries celebrate their independence: Costa Rica, Nicaragua, Guatemala, Honduras and El Salvador.

All Hispanic countries declare Spanish as main language, but every single country is different in how they express themselves, figuratively and literally. Indigenous areas have their own languages; and rice is not made the same way across Latin America. As such, this month is a great opportunity to learn about the nuances of the cultures, traditions and customs of different nations around the world.

It is important to note that appreciation and appropriation are two very different concepts. Cultural appropriation is the act of borrowing or stealing cultural artifacts or customs from a culture other than your own as a prop or to make a profit, while cultural appreciation is learning and honoring the culture along with its tradition and history with respect. Furthermore, as mentioned in a previous blog post, Looking at Communications through a Diversity Lens, a single Latinx person cannot speak for the entire community. So, when considering what program would work best for your organizations and key stakeholders, make sure to research your approach.

Here are some ideas for public relations professionals who want to help their organizations honor and appreciate HHM:

1. Event Program

1. Hosting a Latinx Zoom Panel that is relevant to the industry and target audience

2. Highlighting a locally owned Latin business by catering for the office and providing space for that business to share their culture (while following CDC guidelines with regards to COVID)

3. Hosting a virtual “How to Make Cafecito” session with a Latinx coffee shop and/or barista, while tying in how every culture drinks their coffee differently

4. Creating a “Virtual Passport” for contestants to complete items from a checklist in order to win a prize, while learning about Latin culture

5. Hosting an outdoor event to showcase local Latinx dance groups and the countries they represent

2. Social Media Campaign

1. Reaching out to the employee base and get testimonials about what Latinidad means to them and share them on the company’s social platforms

2. Publishing facts and historical references to members of the Latinx community who have made an impact in the industry or community

3. Compiling a list of local Latinx businesses close to the office or business and asking for short blurbs from each company to post on social

1. This strategy can also help build more followers for your own account!

4. Fundraising

1. Hosting a (virtual) fundraiser that benefits local scholarships for Latinx students – fundraisers have many forms, just make sure to follow CDC guidelines during implementation

2. Hosting a virtual Silent Auction through a platform or online store and donating the funds to Latinx community members and organizations

5. Public Service

1. Providing pro-bono services to serve majority Latinx communities

1. This idea has to be an endowed effort by the organization to continue to build trust in the community

2. Volunteering time to an organization that serves mostly Latinx community members while following CDC protocols

3. Attending local community events that are hosted by Latin affinity groups in the community

 

If there is an idea that was not included in this list, feel free to comment below or tweet to @camilarodr12 and @PRSATampaBay.

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Member Spotlight: Angela Walters Eveillard, APR

This Member Spotlight profiles Angela Walters Eveillard, APR, who is director of marketing and strategic communications for Hillsborough Community College. She joined PRSA Tampa Bay in 2003 and has served in numerous PRSA roles on a national, district and chapter level. Nationally, she currently serves as a member of the 2020 PRSA Board of Directors, and she previously served as chair of the 2019 APR Marketing Committee and chair of the 2018 District Council. For the PRSA Sunshine District, representing central Florida, she served as 2016 chair and 2014 secretary of the Executive Board. And for PRSA Tampa Bay, she served as 2012 president, 2009 and 2010 treasurer, and 2008 secretary, among many other roles

  1. First news publication you read in the morning?

Does Facebook count? 😊 My other morning go-to news source is NPR.   

  1. First public relations job?

I started my career at the Museum of Science and Industry (MOSI), where I managed the marketing activities for a grant partnership between the U.S. Department of Education, the University of South Florida and MOSI. It was a fantastic first job, with the museum offering an incredibly dynamic working environment where young professionals could be involved in all facets of operations, and it projected my career on the right path.  

  1. How did you become interested in a term on the PRSA Board of Directors, and what did the selection process entail?

After serving as district council chair, I realized I wanted to continue to serve in a leadership role with PR practitioners across the country to impact our profession, and I also strongly feel that it’s essential for the next generation of leaders to have a diverse set of role models that look like them and reflect the workforce on a national level, because I didn’t necessarily have that growing up. The selection process for the board is stringent and includes an application with recommendation letters, and a panel interview with a nominations committee where you present and field questions, and after which the nominating committee makes its selection, and the annual leadership assembly officially approves it. It’s not for the faint of heart, and I applaud anyone who has put their name forward to the board!

This year’s PRSA national Board of Directors (with me in the middle) at PRSA national headquarters in New York City.

  1. Most rewarding part of serving on the national board so far this year?

The way this board has handled the continuously changing environment to keep PRSA moving forward is something I'm incredibly proud of, especially the way we've rolled up our sleeves and gotten to work all while managing the demands of jobs and home life. We are in a unique position to make decisions and lay the groundwork for change that will positively affect generations of PR practitioners, and working alongside these dedicated and committed professionals to do the work of the society has been the most rewarding aspect of my board experience.=

  1. Biggest challenge of adapting to the COVID-19 lockdown this year?

Mental stamina, because as PR professionals, we’re wired to juggle chaos, and this is a whole other level of chaos. Between the unknown factors of the pandemic, professional demands and personal life responsibilities, you have to take care of your mental health or it’s going to catch up with you.

  1. Advice to new public relations professionals?

Read and network as much as you can, and get involved in PRSA! This association has opened doors for me that would have been closed if it hadn’t been for a member helping me walk through those doors.

  1. Job you would pursue if you weren’t in public relations?

Without a doubt, I’d be a barista. I always joke about opening a coffee and tea bar where the staff is recovering PR practitioners and the hardest question they ever have to ask is, “Do you want cream and sugar with that?” 

  1. Favorite movie?

I’m a sucker for romantic comedies – name one, and I’ve seen it. But my all-time favorite is You’ve Got Mail, a movie I love so much that I’ve even done the You’ve Got Mail walking tour in New York City. #nojudgmentzone

At my wedding, with my husband, Richie, at NOVA 535, a renowned event venue in St. Pete.

  1. Favorite vacation?

Before I tied the knot, in 2018, my then-fiancé and I took a pre-honeymoon trip to Iceland, France and Greece, the last of which was where our friends were getting married, on the island of Santorini. Twelve days of seven flights, too many hotel reservations to count, four bags of luggage, and wedding planning activities from across the pond were a true test of future spousal survival, but on our last night, in Iceland, we saw the northern lights, which was on both of our bucket lists, and it was one of the top moments of my life.

Reaching new heights at the Louvre during my trip to Paris in 2018.

  1. Any three dinner guests?

For me, a great dinner consists of good food, laughs and thought-provoking conversation. I’d chose the late U.S. Representative John Lewis, to hear his stories that changed the world; my late Lola (Filipino for “Grandma”), Gloria, to get more of her delicious cooking and more embarrassing stories about my mom; and, last but not least, my late mother-in-law, Marie, who passed away before we got married, because I want the chance to get to know her better, and she was always the first to hit the dance floor.

Catching the northern lights, also known as an aurora borealis, in Iceland was a bucket-list experience I’ll remember forever. 

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Freelance Business Week Comes to Tampa Bay, September 14-18, 2020

According to a recent report by Freelancers Union, 57 million Americans performed freelance work in 2019, representing 35% of the U.S. workforce. And what this number looks like for 2020 remains to be seen, as many people affected by layoffs due to the pandemic begin to shift their focus as independent consultants and freelancers.

To connect the local freelance community, your fellow PR pros, Kevin Bakewell, APR and Paula MacDonald, APR are bringing Freelance Business Week (FBW) to Tampa Bay, September 14-18, 2020. Offered in a safe virtual environment, FBW is joining forces with other cities (including Austin, Miami and Buffalo) to bring a variety of business topics, networking opportunities and panel discussions to freelancers in all industries nationwide. The conference is free to attend.

In addition to Paula and Kevin serving as co-hosts and moderators, the program agenda includes Tampa Bay Chapter members Danielle Bayard Jackson, APR, Founder of TELL Public Relations and Karen Frashier, APR, Fellow PRSA, CEO of Advocate Marketing PR, as well as frequent national PRSA presenter Kami Watson Huyse, APR, Founder of Zoetica Media.

Conference organizers from the other participating cities will also bring their speakers to the virtual table to ensure a full week of valuable content relevant to independent workers.

Emily Leach, the founder of The Freelance Conference and the FBW concept, is guiding each host city and providing the foundational templates, tools and technology to connect independent business owners. The conference will also include a national panel on diversity and inclusion in the freelance industry.

To register for this free event and check out the current lineup of topics, visit 2020.freelancebusinessweek.com.

*Note: This is not a PRSA event.

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