Speaker Spotlight: Steve Jerve

This Speaker Spotlight profiles Steve Jerve, Chief Meteorologist at News Channel 8, WFLA, who will be the keynote speaker at PRSA Tampa Bay’s third annual PRestige Awards ceremony, on Oct. 20, 11:30 a.m. to 1 p.m., at The Tampa Club. Steve joined News Channel 8 in 1998 and provides weather forecasts on the station’s 5, 5:30, 6 and 11 p.m. newscasts. He has over 30 years’ experience as a television news meteorologist.

You can register for the PRestige Awards here

1. First news outlet you access in the morning?


2. First job?

Corn detasseler.

3. Most important career mentor, and why?

Steve Rollison, my first news director. He gave me my first job, as a reporter, and my second job, as a weather guy. He was a captain in the Army in the Vietnam War, and he understood how to be a good leader and mentor.

4. Most rewarding career accomplishment?

Helping our viewers get through hurricanes and other severe weather.

5. Pitching advice to new public relations professionals?

Know who you’re pitching to and don't send out blanket emails – make your pitches personal. If it's something for television, make the pitch short, describe how it will look on television, and try to make it easy to shoot.

6. Favorite movie?

Saving Private Ryan.

7. Favorite vacation?

Motorcycling trip in New Zealand and Australia.

8. Any three dinner guests?

Jesus Christ, Buddha and George Patton.


Return to list