Meeting/Event Information

Building Trust Inside-Out: How Internal Communications Can Build Morale, Productivity and Brand Advocacy

February 13, 2018
11:30 AM - 1:00 PM

Brio Tuscan Grille
Bay Street at International Plaza, 2223 N. West Shore Blvd.
Tampa, FL 33607

With the increasing importance of internal communications, join us as we explore real-world case studies with our speakers from Raymond James and Southwest Florida Water Management District. Key takeaways will include how to:

  • Build a sustainable internal communications program from scratch
  • Use research and metrics to increase engagement
  • Manage enterprise messaging as lines blur between internal and external communications
  • Get leadership buy-in for strengthening internal communications to build morale, productivity and brand advocacy from the inside-out.

Ticket Prices:
$30: PRSA & PRSSA Student Members
$45: Guests 

Meet Our Speakers:

Kay Clark
VP of Enterprise Communications
Raymond James Financial

As vice president of corporate communications at Raymond James, Kay Clark leads enterprise messaging, executive communications and brand management. Her primary responsibility is to ensure all communications maintain a consistent “voice” that reflects the culture and values that are the cornerstones of the firm, whether in broad communications plans, when supporting executives, or when managing the firm’s advertising agency relationship and consumer content marketing campaigns.  

With Raymond James since 2000, she has held various corporate communications positions,  including managing internal communications, client communications and community relations, and also served as a writer and editor for the firm’s internal marketing agency. Before joining Raymond James, she was director of public relations for a nonprofit retirement community, and worked as a researcher and writer for a popular series of travel guides.

Kay received her bachelor’s degree in journalism from the University of Georgia and holds the Series 7 and 24 securities licenses. Outside of her “day job,” she and her husband publish the local food magazine edible Tampa Bay, wrangle their two young children and are slightly unhinged serial house remodelers.

Lora Rodriguez
Director, Internal Communications
Raymond James Financial

As the internal communications director at Raymond James since 2013, Lora Rodriguez oversees the strategy, planning and execution for communications to approximately 8,000 corporate employees and 7,300 financial advisors serving more than 2.6 million client accounts.

During her 12-year tenure with Raymond James, she has served in various marketing and communications roles throughout the organization. Prior to joining Raymond James, Lora was a communications associate at Walter Industries, Inc. – a past Fortune 100 Florida-based parent company with home building, natural resources development, and industrial manufacturing companies.

Lora graduated from the University of South Florida where she earned a bachelor’s degree in mass communications with a concentration in public relations. Outside of work, Lora enjoys spending time with her husband and two kids – ages eight and five – and can often be found at the local soccer and baseball fields.

Robyn Felix
Communications & Board Services Bureau Chief
Southwest Florida Water Management District

As bureau chief of Communications & Board Services, Robyn Felix provides strategic leadership for the Southwest Florida Water Management District’s communications and outreach to internal and external audiences, strategic planning efforts and support services to the District’s Executive Team and 13-member Governing Board.

Robyn has more than 12 years of experience at the District serving in a variety of roles, including Communications Specialist, Media Relations Manager and Communications Manager. As Media Relations Manager, she served as the primary media contact and spokesperson for the agency, which covers a 16-county region. Under her leadership as Communications Manager, the District’s Communications team earned more than 50 local, state, regional and national awards for its public relations programs and tactics.

Robyn began her career in television news as a satellite coordinator and assignment editor for WTSP-TV Ch 10 in St. Petersburg. She went on to join the Public Relations team at Busch Gardens Tampa Bay, where she was responsible for promoting Busch Gardens throughout the world. She specialized in handling national and international television shoots in the theme park as well as organizing media days for all new attractions and major special events.

Robyn earned a bachelor's degree in Telecommunications (News) from the University of Florida. She is a graduate of Leadership Pasco, a member of PRSA Tampa Bay and serves as VP of Public Relations for the District’s Brooksville Toastmasters Club.

Lunch Menu
Strawberry Balsamic Chicken Salad served with coffee, iced tea and water.
If you have special dietary needs, please be sure to indicate your needs in the comments section when you register.

Cancellation Policy: Cancellations received by noon on Friday, Feb. 9, will be accepted without penalty. Regarding cancellations made after that date, registrations paid in advance will not be refunded, and those who registered but did not pay will be invoiced the full registration amount.