Meeting/Event Information

SOLD OUT! Puck Stops Here: Insights From Tampa Bay Lightning's PR Team

March 27, 2018
11:30 AM - 1:30 PM

Amalie Arena
401 Channelside Drive
Tampa, FL 33601

In the world of professional sports, the Tampa Bay Lightning organization is widely regarded as the standard of excellence. The Lightning’s many accolades include being named the best franchise of all 122 teams across the four major U.S. sports leagues in 2016 – an extraordinary honor that befits their Be the Thunder slogan. That excellence extends to the team’s public relations team, which has earned a well-deserved reputation as one of the best in pro sports. 

Now, in a program at Amalie Arena, the team’s spectacular home, here’s a chance to meet and hear from Bill Wickett, the dean of sports PR in the Tampa Bay area, and three of his key colleagues, Brian Breseman, director of public relations, and Trevor van Knotsenburg, editorial content manager, in a panel format moderated by Caley Chelios, the team’s hockey reporter and correspondent for Fox Sports Sun. Having led communications for the Bolts since 1999, along with serving as spokesperson for venerable team owner Jeff Vinik, Bill has a broad portfolio, overseeing PR, broadcasting, community relations, editorial content, game presentation and more, while Brian and Trevor manage the day-to-day work and ceaseless demands from the media. 

Together, with Caley moderating, Bill, Brian and Trevor will share insights on what it takes to run PR for one of the most consistently successful teams in pro sports, and how some of what they do can provide ideas and inspiration to help PR and communications pros from all walks of life with their work.

Lunch menu:  Chef salad, assorted desserts and iced tea

If you have special dietary restrictions, please be sure to indicate your needs in the comments section when you register. 

Parking: Parking is available for $1.60 an hour at the City of Tampa South Regional Garage next to Amalie Arena. 

Parking Address: City of Tampa South Regional Garage:

301 Channelside Dr., Tampa, FL 33602

Cancellation Policy: Cancellations received by noon on Tuesday, March 20, will be accepted without penalty. Regarding cancellations made after that date, registrations paid in advance will not be refunded, and those who registered but did not pay will be invoiced the full registration amount.


$30.00 Member

$45.00 Non-Member

$30.00 PRSSA Student