Meeting/Event Information

PRSA Professional Development Day 2018: Evolution of Public Relations in a Changing Media Landscape

August 16, 2018
8:45 AM - 3:00 PM

The Vault
611 N. Franklin St.
Tampa, FL 33602
https://vaulttampacatering.com/

From the crossroads of branding and public relations to creating a multicultural mindset for corporate communication, the 2018 PRSA Tampa Bay Professional Development Day will provide you with vital insights and resources to advance as practitioners.

The day features five information-packed sessions on the most pressing issues of our profession, led by some of the state’s top PR professionals. Breakfast, lunch and complimentary parking are included with registration. As one of our most popular events of the year, the program sold out in 2017. Sign up now to reserve your seat!

Overview: 
8:45    Breakfast & Networking
9:30    The Crossroads of Branding and Public Relations
10:45  Crisis/Issues Management
11:50  Lunch & Keynote: Digital Advertising and Paid Social
1:10    Merging Media Channels and Their Role in the Emerging Media Landscape
2:00    Creating a Multicultural Mindset for Corporate Communication
3:05    Thank you/Close

Pricing
$75 PRSA Members; $85 Guests
Earlybird Discount: Save $10 by registering by July 16, midnight

Scholarships Available for Public Relations Students:
Thanks to a special sponsorship by Tucker/Hall, Inc., a limited number of Tampa Bay PR students may attend PRSA's 2018 Professional Development Day at no cost. Apply by July 31 at http://bit.ly/2018studentPDD.

Programs & Speakers:

The Crossroads of Branding and Public Relations
Speaker:
Jill Kermes, Head of Corporate Affairs, HSNi

Press releases, blogs, crisis statements, internal communications, investor relations – these are some of the cornerstones of today’s public relations practitioner. For companies looking to rebrand, repurpose or otherwise reinvent how their key audiences perceive their brand, product, business or purpose, PR practitioners play a vital role. From ensuring consistent messaging and identifying audiences to aligning internal stakeholders, it’s crucial that PR leaders now have a seat at the C-Suite table. Jill was part of the team that made some of the biggest changes in SeaWorld Parks & Entertainment’s history, and is now a part of the largest merger HSN has seen. She’ll take us through PR’s role in these efforts, and how PR and branding continue to be at the crossroads, working together to lead organizations through every significant change and event.

Crisis and Issues Management Panel

Panelists:
Nicole Hawker, Director of Communications, Vistra
Jeanne McGuinness, Senior VP Integrated Marketing Solutions, Entravision Communications
Noah Pransky, Investigative Reporter, WTSP-TV

Big or small, as PR and communications professionals, we’ll all be faced with a crisis scenario -- or have to deal with lingering issues -- at some point in our career. With the evolving media landscape and ever-shrinking news cycle, what’s the best approach to dealing with an incident or crisis? How do you manage a lingering issue plaguing your company when you can’t get ahead of the news cycle? And, how is all of this changing over the next several years? Our panel will look at how this critical area of PR and communications has changed in recent years, and how we should be looking to prepare as we forge ahead.

Keynote: Digital Advertising and Paid Social

Speaker: Wesley Donehue, CEO and Founder, Push Digital

As the digital and social media landscape continues evolving at a dizzying pace, as communicators we’re constantly working to keep up. With the introduction of pay-to-play on channels, sponsored content, paid social, and strategic audience targeting, our jobs are getting more and more complicated. We’ll hear from an expert in the field on the current status of digital/social media, and where he thinks it’s taking us as PR and communications professionals in the next five years.

Merging Media Channels and Their Role in the Emerging Media Landscape 

Panelists:
Sherri Day, Communications and Grants Director, Tampa Bay Times
Ernest Hooper, Journalist, Tampa Bay Times
Tamara Lush, Correspondent, The Associated Press

We operate in a fully integrated world – the days of getting your updates through the evening news are long gone. So are the days of only getting it through the radio, or even social media. To be effective communicators, we need to understand how each of these channels work together to inform our integrated communications efforts. This panel discussion will explore how today’s media outlets are leveraging each of these channels to deliver information to audiences, and the important role that PR professionals play. 

Creating a Multicultural Mindset for Corporate Communication
Panelists TBA

Did you know that the Hispanic/multicultural audience is the fastest growing audience in Tampa Bay? Being a diverse, multicultural organization means more than just adding a Google Translate button to your site. Our panel will discuss how multiculturalism is woven throughout their internal and external communication plans. The panelists will address how diversity plays a role in all aspects of their corporate communication strategies, and more importantly how this is rapidly evolving as we move forward. Will mobile still be the place to reach your audience? How is diversity changing consumer media? How will digital impact how I reach these audiences? Our panel will look at today’s multicultural landscape and where they see growth in the coming years.

Special thanks to our Presenting Sponsor and fabulous venue: The Vault
Located in the heart of Tampa’s Downtown Arts District, The Vault is a unique and versatile venue. The historical, neo-classical building was constructed in 1919 as the Exchange National Bank. Now revitalized, the space combines elegant architecture with a contemporary feel. The 35-foot tall ceilings have been restored and show intricate medallion orientation with a second-floor mezzanine that overlooks the open gallery. Floor to ceiling window walls offer stunning views of the Tampa Bay skylines, and provide the perfect setting for your special event, wedding or corporate function. We provide receptions for up to 300 guests, and seated dinners for up to 200 guests.

Special thanks to our PRSSA Student Scholarship Sponsor: Tucker/Hall

Click here to register now.

Tickets

$75.00 Member
$65.00 Earlybird rate before July 17

$85.00 Guest
$75.00 Earlybird rate before July 17

Future Meetings

PRSA Professional Development Day 2018: Evolution of Public Relations in a Changing Media Landscape

August 16, 2018
8:45 AM to 3:00 PM

The Vault
611 N. Franklin St.
Tampa, FL 33602
https://vaulttampacatering.com/

From the crossroads of branding and public relations to creating a multicultural mindset for corporate communication, our 2018 Professional Development Day features five resource-packed sessions on the most pressing issues of our profession.

Read More    Register Now