Meeting/Event Information

Creating Digital Content That Works

March 26, 2019
4:00 PM - 6:00 PM

Brio Tuscan Grille
Bay Street at International Plaza, 2223 N. West Shore Blvd.
Tampa, FL 33607

There’s a lot of content out there - from articles to white papers to videos to infographics to social media updates to Pins to Snaps to memes and more. How in the World Wide Web can you compete?

In this program, multimedia journalist turned digital marketing leader Crystal L. Lauderdale will provide a framework for strategically planning and delivering content to meet your unique objectives - whether you’re trying to raise brand awareness or inspire action. The program includes highlights from her five-part webinar series, “Digital Experiences That Drive Results: Strategies for Creating Compelling Content,” which is available through Poynter’s News University and includes deep-dive explorations of results-oriented content planning, search engine optimization (SEO), direct outreach through email and messaging apps, social media, and campaign performance measures.  

Meet Our Speaker

Crystal L. Lauderdale is Associate Vice President of Client Development at Sparxoo, an award-winning digital agency based in Tampa, Florida. As a journalist turned marketing and communications leader, Crystal helps individuals and organizations create and execute content strategies that work. With an approach founded on quality, data, efficiency and delivering true audience value, she helps to inspire action, brand loyalty and net promotion. Her leadership background spans industries including media, advertising, higher education and professional services. Through these experiences she's established a track record of success engaging audiences that range from tech-native Gen Z-ers to business leaders, legislators, journalists and the general public.

Crystal holds a bachelor's degree in journalism from the University of Southern California and a master's in business administration from the University of Florida. She is a member of the Leadership Tampa Class of 2015 and serves as Marketing Chair on the Leadership Tampa Alumni Cabinet. She also serves on the boards of PRSA Tampa Bay, the Sylvia Thomas Center for Foster and Adoptive Families and the Mississippi School for Mathematics and Science Foundation.

Twitter: @CLLauderdale