Meeting/Event Information

Supercharge Your Social Media Strategy: Panel Discussion

April 30, 2019
8:00 AM - 10:00 AM

The Centre Club
123 South Westshore Boulevard, 8th floor
Tampa, FL 33609

Social media has transformed the way communication professionals can reach and influence an audience. But how do you capture their attention? And how do you manage the message? Join us and learn proven strategies and tips for engagement from our panel of local social media specialists. Representing different industries and backgrounds, our panelists will share their experience and invite you to join in the dialogue with your own questions, successes and challenges. Together we’ll find out how to take our social media game to the next level.



Senior Airman Heather A. Fejerang

Senior Airman Heather A. Fejerang

Radio and Television Broadcast Journalist

6th Air Mobility Wing Public Affairs Office, MacDill Air Force Base, Fla.

The wing's overall mission is to provide worldwide air refueling and combatant commander airlift in support of the Air Force's global air mobility mission and to provide support to Headquarters U.S. Central Command, Headquarters U.S. Special Operations Command and 33 other Joint mission partners that call MacDill home. As a broadcast journalist, her duties include disseminating and promoting command messages and information to multiple audiences through the audio visual medium, as well as conducting media operations to improve relations between MacDill Air Force Base and Tampa Bay news agencies.

Airman Fejerang entered active duty January 2016. As a broadcast journalist, she has made videos and products highlighting 6th Air Mobility Wing’s Airmen by reaching over 29,000 viewers throughout the local community. In her three years on station she has covered and assisted with three Presidential arrivals and was hand-picked to emcee several wing, MAJCOM and Numbered Air Force events. Both national and international news outlets have showcased her videos, as well as U.S. Department of Defense Headquarters, reaching an audience of over 5.8 million people.

Anna Coats 

Owner and Editor, Marry Me Tampa

Founder, Tampa Bay Influencers

Anna Coats is the owner and editor of wedding publication, Marry Me Tampa Bay, and founder of Tampa Bay Influencers, which partners local businesses with Tampa Bay online influencers. 

Anna has appeared as a wedding expert on the national talk show Daytime TV, ABC Action News, News Channel 8, and Fox 13 and has provided wedding planning advice in the U.S. News and World Report, Washington Post, and LA Times.

She was a finalist for Tampa Bay Business Journal’s Business Woman of the Year and named 40 Under 40 by Breezin’ Entertainment Magazine.

With over 14 years of marketing experience, including leading a marketing team for a Fortune 500 company, Anna provides SEO, blogging, social media and online marketing consulting.



Nancy Gay, Strategic Communications Moffitt Cancer Center

Nancy Gay

Strategic Communications

Moffitt Cancer Center

Nancy works in strategic communications at Moffitt Cancer Center. She has been in healthcare communications for more than a decade and was at the forefront of the brand journalism/social media movement.

She is an award-winning journalist who began her career as a television reporter before making the transition to public relations. She uses her journalistic skills to share an organization’s story and to facilitate Facebook Live discussions. Those skills also come in handy when determining the best communications channel to reach the appropriate audience.

Nancy earned her Accreditation in Public Relations (APR) in 2014 and has a Bachelor’s of Science in Communication from the University of Miami. She currently serves as Social Media Co-Chair for PRSA Tampa Bay and led our chapter’s social media team in 2018.  


Torie Gray, Communications Coordinator Hype Group

Torie Gray

Communications Coordinator

Hype Group

Torie Gray is the Communications Coordinator at Hype Group, located in Downtown St. Pete.

She’s a native Floridian from Gulf Breeze and earned her bachelor’s degree from Florida State University, where she studied Public Relations and English. After graduation, she accepted a position in Florence, Italy. Here, she began to fine tune her communications skills and specialize in social media management and strategy, while exploring Europe and studying Italian culture.

Torie then moved to Tampa, FL, and joined the Hype team in 2018. In her role, she serves as the account executive for both PR and social media clients, coordinating projects, creating and managing content strategies as well as facilitating client communications. Outside of work, she enjoys boating, traveling, playing tennis and pizza and Mexican food.


*Stay tuned for speaker updates


8:00-8:30 a.m. -- Check In/Networking and Breakfast Buffet 

8:30-9:30 a.m. -- Program

9:30-10:00 a.m. -- Networking


Breakfast buffet will be provided with coffee, juice and water. 


The Centre Club is on the 8th floor of the parking building for the Urban Centre at Kennedy and Westshore Boulevards. Parking is free in the Urban Centre parking building. Address: 123 S. Westshore Blvd., Tampa, FL 33609


$30.00 Member

$45.00 Non-Member

$30.00 PRSSA Student