Meeting/Event Information

Analyzing Earned and Owned Media to Create Your Super Strategy

May 22, 2019
11:30 AM - 1:30 PM

Besito
205 Westshore Plaza
Tampa, FL 33609
http://www.besitotampa.com/

The combination of earned and owned media, when used strategically, have created some of the best PR and marketing programs in the world. In this session, Ceralytics Chief Strategist, Brandon Andersen, will walk you through how to use actionable data and analytics to mesh earned and owned media into a single go-to-market strategy.

 

Brandon Andersen

Brandon Andersen 
Chief Strategist, Ceralytics

Brandon helps businesses connect with their audiences to drive bottom-line results. He co-founded Ceralytics, a content intelligence platform, in 2016 because he saw that there was no easily accessible & data-driven way to answer the question, “What should I write next?” Ceralytics is now used by companies of all sizes to take their content marketing programs from guessing what will work to knowing what will work.

Brandon has more than a decade of online marketing and product development experience. He’s a data-driven guy who prefers objective data over subjective opinions - though an opinion here and there doesn't hurt.

Timeframes for Program

11:30-12: Check In and Networking 

12-1: Program and Lunch

1-1:30: Networking

Tickets

$30.00 Member

$45.00 Non-Member

$30.00 PRSSA Student