Meeting/Event Information

Sunshine2012: Pre-Conference Session

June 21, 2012
12:30 PM - 5:15 PM

Hilton St. Petersburg Bayfront
333 First Street South
St. Petersburg, FL 33701

Sessions include:

The Incredible Online Newsroom
Steve Momorella, owner, TEK Group
Momorella will discusse the who, what, when, where, and why surrounding an online newsroom, a centralized headquarters of an organization’s communications content – news stories, photos, videos, contacts, media kits, investor relations and disclosure information, and much more. The session offers tips on how to leverage an online newsroom to help increase brand exposure and decrease content distribution costs. Detailed online newsroom case studies including Toyota, Starbucks, Disney, and Walgreens are used to demonstrate the effectiveness of using digital communication tools and integrating social media into your communications efforts.

The key takeaways from this presentation include how to:

  • Position your online newsroom as a go-to resource in your industry.
  • Ensure that you have all of the essential elements that mainstream journalists expect.
  • Integrate social media features into your online newsroom so people can share your news.
  • Use content marketing to help increase exposure and brand awareness for your organization.
  • Produce content that supports the search optimization strategy of your organization.
  • Determine the best approach for your organization — build or buy scenarios.

Search Engine Optimization
Caitlin Kaluza, Marketing Manager, Schipul - The Web Marketing Company
In the real world, marketing happens online and offline. What metrics matter most when you're reviewing your site analytics? What is Google Analytics really telling me? How do I track offline data? Join Caitlin Kaluza, Marketing Manager at Schipul - The Web Marketing Company to learn how to assess your site analyics for actionable steps, along with tips and tools for learning the most from your data - online and offline.

How to Use Social Media and SEO so Your Press Release Gets the Job Done
Glenn Selig, founder, PR NewsChannel
Don’t let the name throw you. Press releases are not just for journalists anymore. They’re a great way to reach consumers and your potential clients—if you know how. When you leave this workshop, you will be armed with the tools you need to hit the ground running:

  • How to write a press release for social media
  • How to Twitterfy your press release
  • The importance of key words and how to identify them
  • What’s up with a headline?
  • The role of the sub-headline


PRSA Tampa Bay & Sunshine District Members: $40
** Sunshine District Members: follow the guest login and use the discount code that was emailed to you for the conference to get the member rate.**

Guests: $50

Students: $35

Please note: Registration for this pre-conference session is separate from the Sunshine2012 conference registration fee.


$35.00 Students

$40.00 Members

$50.00 Guests