Meeting/Event Information

Digital and Social Communications Seminar presented by Tampa Bay Sports Commission

March 24, 2020
12:00 PM - 2:00 PM

Thanks for joining us at our virtual March 24 Program: Digital and Social Communications Seminar presented by the Tampa Bay Sports Commission. 

Click here for access to a recording of the seminar. 


Out of concern for the rapidly evolving situation with COVID-19 in our community, PRSA Tampa Bay has moved our March 24 in-person program to a virtual program via Zoom. The Zoom meeting will be free of charge. 

If you previously registered, you may opt for a full reimbursement, or we can credit your account in the full amount for a future monthly program, good through this calendar year. Please email [email protected] with your preference. 

We remain excited about our March program and we sincerely hope you will join us. If you are interested in virtually attending our March 24 program via Zoom, please register for access.


Join us online March 24th at 12:00 p.m. to hear from the Tampa Bay Sports Commission and how they leverage digital and social communication.

We appreciate your understanding and support during this extraordinary global health issue, and we hope you will join us from your office or home.


There are over 600 sports commissions in the U.S., and one of the best is in our backyard with the Tampa Bay Sports Commission (TBSC). The private, nonprofit group is the Tampa Bay region’s lead organization for bidding on and hosting major sports and entertainment events – and a big part of the TBSC’s success is its high-impact social and digital communications presence.

We are excited to host a program featuring an inside look at how the TBSC leverages digital and social media to build its – and Tampa Bay’s -- glowing national reputation, with a portfolio that includes the Super Bowl, College Football Playoff National Championship, March Madness (basketball), Frozen Four (hockey) and, coming soon for the first time, WrestleMania.

Heading up TBSC’s multimedia effort is Michael Farrant, who will provide insight into how he uses multiple platforms, in particular digital and social media, to promote and generate regional and national attention, as well as tourism revenue, for the Tampa Bay area. And with the coronavirus outbreak a growing concern for event organizers, Michael will have just completed work promoting March Madness at Amalie Arena with the first and second rounds of the NCAA Men’s Division I basketball tournament (March 19 & 21). And because there is no rest for the weary, Michael quickly turns his attention to the WWE’s flagship event, WrestleMania 36, with multiple events starting the week of March 30 and culminating April 5. Not far down the road is the world’s biggest single-day sports event, Super Bowl LV. The NFL’s championship game won’t be until Feb. 7, 2021, at Raymond James Stadium, but work has begun in earnest – and Michael will be joined by Cody Liner, who has been brought in by the TBSC to head up targeted messaging supporting the Tampa Bay Super Bowl LV Host Committee’s Forward Forever brand on digital, print and social content channels.

Meet the speakers: 

Michael Farrant, Multimedia Manager,
Tampa Bay Sports Committee 

With the Tampa Bay Sports Commission (TBSC) since December 2012, Michael Farrant serves as its multimedia manager, curating content that showcases the Sports Commission's ever-growing story, both regionally and nationally. His work involves multiple platforms, including design, digital, social, public relations and other traditional and new media.

Michael joined the Sports Commission after spending five years as a manager of athletic communications at Saint Leo University. He has played a communications in a numerous major Tampa Bay sporting events including two NCAA Women's Final Fours, the 2017 College Football Playoff National Championship, the NCAA’s Frozen Four hockey championship and NHL All-Star Game, and he is deep into working April’s WrestleMania 36 and Super Bowl LV in February 2021.

Michael graduated from Saint Leo University in 2007 with a degree in sport management. He resides in Tampa with his wife Jen.

Cody Liner, Creative Specialist,
Tampa Bay Super Bowl LV Host Committee 

Imaginative and focused on delivering a message that moves consumers, Cody Liner serves as the creative specialist for the Tampa Bay Super Bowl LV Host Committee, responsible for building thoughtful storytelling elements and targeted messaging supporting the host committee's Forward Forever brand on digital, print and social content channels.

A graduate of the University of Tampa, Cody holds a Bachelor of Science degree in sport management as well as a Master of Business Administration. He launched his career in the sports and events industry during his freshman year, serving as the student assistant coach and graduate assistant for six seasons with the UT women's volleyball team and was a part of four Sunshine State Conference championships, three South Regional championships and two NCAA Division II national championships (2014, 2018).

At the same time, he also worked on the small but critical team responsible for bringing major sports  events to Tampa Bay. In his role with the Tampa Bay Sports Commission, Cody volunteered with the 2015 NCAA Women's Final Four and 2018 NHL All-Star Weekend. He also directly worked on critical planning supporting the 2017 NCAA Frozen Four, 2017 College Football Playoff National Championship, 2019 NCAA Women's Final Four, as well as many youth, amateur and special events.

Cody is excited to continue his tenure and to contribute to Tampa Bay's fifth Super Bowl.