Meeting/Event Information

Virtual Media Roundtable

April 30, 2020
12:00 PM - 1:00 PM

Virtual meeting via Zoom

Join us for an unparalleled opportunity to hear directly from key players on how to generate effective media coverage, especially during a national crisis. This event will provide insight into how newsrooms have had to cope during the current pandemic - managing remote reporters and live coverage, how reporting has changed, what are the potenital long-term impacts, and how PR professionals can best communicate with the media during this time.  

Since this media roundtable event is a scaled-down version of our traditional annual event, there will be no speed networking session. The virtual program will start with a panel discussion moderated by Pilar Portela, media relations manager at Business Wire. A Q&A session will follow to allow attendees the opportunity to ask specific questions and get honest feedback. Please note that the content covered during this discussion won't be entirely COVID-19-related, so feel free to ask general questions about effective media relations.

Program time: 12 - 1 p.m. 

12 p.m.-12:45 p.m.: panel discussion
12:45 p.m.-1 p.m.: Q&A

Ticket Prices:

-Members and PRSSA Students: FREE
-Non-members/Guest: $15 (speaker surcharge to help fund future events)
-Voluntary donation to Feeding Tampa Bay

The coronavirus has hit Tampa Bay, and our residents need our help. Your donation to PRSA Tampa Bay’s virtual food drive with Feeding Tampa Bay can play a part. PRSA Tampa Bay chapter is proud to partner with Feeding Tampa Bay to help our community at a time when our chapter members can’t easily provide in-person assistance. Click here to donate

Panel members: 

Amy Hollyfield, senior deputy editor, news, Tampa Bay Times

My heart is in Florida politics, but my job as senior deputy editor for news covers all of Tampa Bay life. Traffic. Education. Health Care. The Good Samaritan story, the unexpected surprise. I also work with PolitiFact and was part of the team awarded the 2009 Pulitzer Prize for national reporting. My home state is Michigan, but I've lived in Tampa Bay for more than 20 years, raising two daughters and proudly watching two downtowns grow into remarkable destinations. Underneath it all is my commitment to the Tampa Bay Times, a company that cares deeply about this community. As do I.

Ryan Jenot, producer, WFLA

Ryan is an innovative, creative journalist who produces the weekend 6 p.m. and 11 p.m. newscasts at WFLA, the NBC affiliate in Tampa. Ryan is a New England native who now calls Tampa Bay home. Ryan is a proud graduate of Northern Vermont University at Lyndon (previously known as Lyndon State College). Ryan lives in St. Petersburg with his fiancée Kelly and mini goldendoodle, Tucker.

Tamara Lush, Florida correspondent, AP

Tamara Lush is a Florida-based author and journalist. She's an RWA Rita finalist, an Amtrak writing fellow and the winner of the George C. Polk award for environmental journalism.

For the past decade, she's been a reporter with The Associated Press, covering crime, alligators, natural disasters and politics. She also writes crime fiction and contemporary romance set in tropical locations.

Tamara is a fan of vintage pulp fiction book covers, Sinatra-era jazz, 1980s fashion, tropical chill, kombucha, gin, tonic, seashells, iPhones, Art Deco, telenovelas, street art, coconut anything, strong coffee and newspapers. She lives on the Gulf coast with her husband and two dogs.

Moderated by: 
Pilar Portela, media relations manager, Business Wire

Responsible for managing Media Relations Specialists in the U.S. Also in charge of developing, maintaining and expanding relationships with Southeast and Multicultural Media, especially U.S. Hispanic. Also secures media placements & partnerships by pitching, planning and overseeing implementation of Business Wire’s news content delivery systems. Last, researches media trends and regularly conducts competitive analysis.


$15.00 Non-Member

$0.00 PRSSA Student

$0.00 Member