Meeting/Event Information

Personal Branding: Back-to-School Professional Development Session

September 22, 2020
4:00 PM - 5:00 PM

PRSA Tampa Bay Zoom meeting

Our world is constantly changing  — something this year has clearly reminded us —  and as kids go back to school, virtually or in person, so can we. As communications professionals, we have a plethora of information and skills we must maintain to stay sharp. Our Back-to-School Professional Development Series offers exactly that.

In light of the need to stay safe and socially distanced, what was a single professional development day has morphed into a virtual two-week-long education series. Pick the sessions that appeal to you, or bundle them all for a break in price.

We’ll open each session up 15 minutes early for networking. Join early, meet your colleagues and maybe win a prize!

Using the registration button for this event will only sign you up for this session - a la carte. To sign up for all five sessions, please click here. 

Member - $15
Student - $10
Non-member - $25

Personal Branding session with Karen Freberg, Ph.D. 

COVID19 has created new challenges and opportunities for public relations professionals as they navigate the new normal, especially when it comes to industry expectations on personal branding. This presentation will discuss the new marketable skills needed to be successful in the PR industry moving forward and new best practices in personal branding.

Karen Freberg, Ph.D.,
is an associate professor in strategic communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. An author of several books, her latest,  Discovering Public Relations: An Introduction to Creative and Strategic Practices just came out in last month.