Meeting/Event Information

Swift Content Growth: Back-to-School Professional Development Series Session

September 30, 2020
12:00 PM - 1:00 PM

PRSA Tampa Bay Zoom meeting

Our world is constantly changing — something this year has clearly reminded us — and as kids go back to school, virtually or in person, so can we. As communications professionals, we have a plethora of information and skills we must maintain to stay sharp. Our Back-to-School Professional Development Series offers exactly that.

In light of the need to stay safe and socially distanced, what was a single professional development day has morphed into a virtual two-week-long education series. Pick the sessions that appeal to you or bundle them all for a break in price.

We’ll open each session up 15 minutes early for networking. Join early, meet your colleagues and maybe win a prize!

Using the registration button for this event will only sign you up for this session - a la carte. To sign up for all five sessions, please click here. 

TICKET PRICES FOR INDIVIDUAL SESSIONS (A LA CARTE):  
Member - $15
Student - $10
Non-member - $25

Swift Content Growth session with Brianne Fleming

In today’s instant digital world, brands have huge opportunities to respond to trending topics in popular culture. From viral meme challenges, to jaw-dropping sports moments, or live TV reactions, swiftly jumping in on current conversation can create tons of organic blog traffic and brand awareness. This idea is called newsjacking, and it can work wonders for your brand. But there’s a right way and a wrong way to newsjack. This session will teach you how to effectively monitor trends and cultural moments, boost engagement with your ideal audience, and help you understand when NOT to post.


Brianne Fleming
owns a consultancy and brand development agency called Twelve Stories up where she helps brands elevate their content marketing and strategy. She has over a decade of experience in corporate marketing and brand management. Brianne has spent most of her career focusing on fitness and wellness brands, including Orangetheory Fitness. She has a bachelor’s degree in advertising and public relations and a master’s degree in mass communication. Fleming teaches lead generation, advertising, social media, and branding for the University of Florida. She is a professional in understanding and utilizing social trends and pop culture to grow brands’ social presence.