Meeting/Event Information

Shift from internal communications to intentional communications

February 25, 2021
11:30 AM - 1:00 PM


Each day we’re bombarded with messages across numerous channels – newsletters, intranets, social media, digital screens and staff meetings, among others. As a communications professional, it’s important our messages are thoughtful and intentional; otherwise, it becomes a missed opportunity to help make sure your messages reach and resonate with your audience. With intentional communications, messages are developed and delivered continuously, consistently, and are connected to the bigger organization strategy. During this presentation you will learn:

  • Why intentional communications is critical to supporting realistic PR goals
  • Strategies to reach more than just the digital savvy audience
  • How to manage leadership expectations on messaging your company’s brand and culture

Presented by Petula Burks, Chief of Staff for the City of Augusta, Office of the Mayor 


$25.00 Member
$15.00 Earlybird rate before February 18

$35.00 Non-Member
$25.00 Earlybird rate before February 18

$0.00 PRSSA Student