Meeting/Event Information

Spiders, Bots & Crawlers — Oh My!

September 14, 2011
11:30 AM - 1:30 PM

The Centre Club
123 South Westshore Boulevard, 8th floor
Tampa, FL 33609

Search engine optimization is a hot buzzword and every executive wants the company site to rank at the top of page one in Google, but how does it impact PR? Why does the team writing copy need to know how visitors find the site? Isn't it something for the IT or web design team to figure out?
On Wednesday, September 14, Caitlin Kaluza of Schipul - The Web Marketing Company will explain search engine optimization (SEO) and how it impacts public relations. Caitlin will help attendees learn how to write copy that search crawlers can find and humans can understand. She'll teach you to understand your web statistics and ways to  help more people find your website.
During this session, you will learn how to

  • Understand which website data is most important
  • Find out how our audience searches for you
  • Identify key words to use
  • Incorporate key words into content without sacrificing the message
  • Strategically  add new content to your site

Based in Houston, Schipul is a web marketing and website design company that connects people to communities online and helps them grow. Caitlin will share tips for SEO that have helped such clients as Southwest Airlines, The Houston Zoo, and IKEA Houston.
PRSA Tampa Bay Chapter will also be recognizing chapter members who have recently attained Accreditation. Accreditation chair Karen Mess Frashier, APR will present the newly Accredited members with their APR pins as part of this event.

When: Wednesday, September 14, 2011
Registration & Networking - 11:30 a.m.
Program: Noon - 1:00 p.m.

Where: The Centre Club, 123 South Westshore Boulevard, 8th floor, Tampa


PRSA Members & Students: $30
Guests: $40

To register in advance and pay at the door, please contact Missy MacFarlane, APR at [email protected] by Friday, September 9, 2011.

** Please note: No shows will be charged. Cancellations must be received by Friday, September 9, 2011. **

About Caitlin Kaluza, Search Engine Marketing manager, Schipul
Caitlin KaluzaCaitlin Kaluza (aka QCait) began her journey on the internet as "qcait" at the age of 12, selling Beanie Babies online and writing blog entries about her cat. There was a lot of Comic Sans involved in those days.

In the years since then, she has had the privilege to work in web marketing strategy, web project management, and Search Engine marketing with amazing clients such as Southwest Airlines, The Houston Zoo, The YMCA of Houston, IKEA Houston, and many wonderful others along the way... and she still regularly blogs about her cat, Victoria Beckham.

A social media addict with a background in internet marketing and web strategy, Caitlin is passionate about the web as a place for organizations to get connected, get creative, and get their hands dirty.

See some of her presentations on Slideshare, follow her on Twitter or check out her blog.

Sponsored by:


$30.00 Members

$30.00 Students

$40.00 Guest