Meeting/Event Information

SOLD OUT! February Program: TPD, Social Media & Crisis Management

February 24, 2015
11:30 AM - 1:30 PM

Brio Tuscan Grille
Bay Street at International Plaza, 2223 N. West Shore Blvd.
Tampa, FL 33607

Please note: This event is now sold out, however, we do have a waiting list. If you fill out the registration form for this event, you will be added to the list and should we have cancellations, you will be notified. Thank you!

Could Twitter prevent Ferguson? When big news breaks about your organization, how do you establish your voice as the official source to manage the message? How do you build a following so somebody is listening before you have a crisis? The answers to these questions seem to change weekly on the social media super highway of information. But, on Feb 24th you’ll hear how the Tampa Police Department handles breaking news directly from Chief Jane Castor and her Media Relations Director, Laura McElroy. Learn what they found works and what doesn’t - see how their experiences can also apply to your business.

Chief Jane Castor Bio

Jane Castor’s decisive leadership is evident in all aspects of her 30-year career. She was elected the first female president of a police academy class and 25 years later, she became the first woman to lead the Tampa Police Department.  Chief Castor has redefined community policing in her hometown and driven down the crime rate with her innovative approach to fighting crime.

Over the course of her career, Chief Jane Castor built a reputation for working side by side with residents, community leaders, business owners and neighboring law enforcement agencies to reduce crime and improve the quality of life in Tampa. Those community partnerships are the foundation of TPD’s dynamic crime reduction strategy, “Focus on Four” which, since its induction in 2003, has reduced violent and property crime by 70% and captured the attention of law enforcement and criminology scholars across the nation. In addition, Chief Castor has an impressive track record of commanding large scale, national and international events. 

Chief Castor earned a seat in the Bureau of Justice’s Law Enforcement Forecasting Group, serves on the board of the Major City Chiefs Association and is a member of Harvard’s prestigious Executive Session on Policing and Public Safety. A Tampa native, she earned a Bachelor’s of Science degree in Criminology from the University of Tampa, holds a Master’s of Public Administration from Troy State University and is a graduate of the prestigious FBI National Academy.

Laura McElroy Bio

During her 11 years with the Tampa Police Department, Laura McElroy has worked to strengthen community relations by continually adapting how the agency connects with its citizens. Her office maintains excellent working relationships with all Tampa media outlets, but it also engages the public directly via social media. Her office innovated when it created upbeat, humorous videos to show Tampa Police officers as friendly and approachable. One video won the National Government Communicators’ Award and was called "modern day community oriented policing" by the International Association of Chiefs of Police. Laura's commitment to innovation was evident when she converted the department's quarterly police magazine into a bi-monthly e-newsletter and eventually into a blog aptly called TPD's Blotter. She also established the first ever Social Media Team at a law enforcement agency in the United States, comprised of officers and dispatchers who ensure the department is tweeting, posting and responding to citizen comments around the clock.

Laura has worked to build public trust in the department and establish new levels of transparency and accountability which has resulted in extensive positive news coverage and has helped mitigate more controversial issues. In 2012, Laura led a multi-agency Joint Information Center for the Republican National Convention that utilized social media to change perceptions of law enforcement actions during the convention. Four years earlier, Laura led the Joint Information Center for Super Bowl XLIII.

Her team recently launched the department's app as another means of enhancing relationships between police and citizens, produces an award winning police show hosted by Chief Jane Castor, established a Hispanic Liaison Officer to improve outreach to Tampa’s growing Hispanic community, and created a hands-on curriculum for the Citizens Police Academy that allows residents to experience some of the challenges police face daily.  Laura is a University of Florida graduate who spent 16 years as a television reporter and anchor in Gainesville, Sarasota, West Palm Beach and Tampa.

Lunch Menu

Strawberry Balsamic Chicken Salad

Mixed greens tossed with grilled chicken, grapes, candied pecans, Gorgonzola and herb vinaigrette


Dolchino Sampler with Chocolate and Cheesecake, served family-style in individual cups


Coffee, Iced Tea, Soft Drinks


Cost Members:                   $25.00

Cost Non Members:            $40.00

Cost Students:                     $25.00 

If you have special dietary restrictions, please be sure to indicate your needs in the comments section when you register.

Cancellation Policy: Cancellations received by noon on Friday, February 20, will be accepted without penalty. Regarding cancellations made after that date, registrations paid in advance will not be refunded, and those who registered but did not pay will be invoiced the full registration amount.


$25.00 Member

$40.00 Non-Member

$25.00 Students