Meeting/Event Information

Stop Working for Nothing: Getting a Grip on Over-Servicing

April 01, 2015
12:00 PM - 1:00 PM

Webinar via GoToMeeting

Public relations agencies and independent practitioners must strike a difficult balance between a client’s needs and budget, the anticipated scope of work and the actual time spent working for the client. When the balance is off, over-servicing is usually to blame.

Have you ever considered that if you over-service a client by 10 percent, you or your staff will be working for free from the Thanksgiving holiday to the end of the year? If you over-service by 20 percent, you're giving away your time after Halloween. If it's 30 percent, you're essentially working for free for nearly the entire fourth quarter. And at 40 percent, you'll get paid for only about a week after Labor Day.

This is no way to run a business. Learn the causes and implications of over-servicing and insights on how to get a handle on this very difficult issue in a special webinar with Darryl Salerno of Second Quadrant Solutions, a consultancy that works with professional service firms to improve their business performance, profitability, systems and management training programs.

This webinar is hosted by PRSA Tampa Bay’s Agency Leaders committee and the subject matter is most relevant to PR agency leaders and independent practitioners.

About Darryl Salerno, president of Second Quadrant Solutions
Darryl SalernoDarryl Salerno has spent more than 30 years in the management of public relations agencies. His experience formed the foundation for Second Quadrant Solutions, a consultancy that works with professional service firms to improve their business performance, profitability, systems and management training programs.

Prior to Second Quadrant Solutions, Salerno served in C-level roles for major agencies including Edelman, Ruder-Finn, Magnet Communications / Euro RSCG Magent. He also handled public relations activities for Merrill Lynch, Burger King and Johnson Wax during his 18 years at Burson-Marsteller.

While chairman and CEO at Magnet Communications, his management approach transformed a struggling entity with 36 employees to the 22nd largest in the U.S.

Before Magnet, Salerno was Chief Financial Officer at Edelman and Ruder-Finn and was a member of the board of directors at Burson-Marsteller. At Burson-Marsteller, Salerno served a variety of functions including Worldwide Director of Finance and Chief Administrative Officer, which made him responsible for all of the agency’s financial processes and provided strategic business planning and direction. He was instrumental in developing all financial management tools and Burson-Marsteller’s conversion to a state-of-the-art financial system.

Registration Details
PRSA Tampa Bay members can attend this webinar for free, though registration is required to join the meeting. Use the registration button below to register by 9 p.m. on Monday, March 30.

The GoToMeeting login information will be sent to all registered participants on Tuesday, March 31.

Tickets

$25.00 Non-Member