Meeting/Event Information

Panel Discussion: Universal Lessons From Health Care PR Pros

May 19, 2015
11:30 AM - 1:00 PM

Brio Tuscan Grille
Bay Street at International Plaza, 2223 N. West Shore Blvd.
Tampa, FL 33607
http://www.brioitalian.com/location.html?id=37

You don’t have to work in the medical field to benefit from the insights and key learnings our panel of health care PR pros will share at the May meeting. The health care industry has been in flux for many years, challenging communicators to stay ahead of the changes, explain their implications, adjust their organizations’ positions and manage ensuing crises — all while keeping their careers on track. Through decades of experience making a difference for employers and clients, our panelists have seen and done it all. They’ll translate their experiences into actionable strategies you can start using immediately.

PRESENTATION TOPICS

I’m Sorry. What Does It Really Mean?

John Dunn, APR, Tampa General Hospital

One of the worst crisis situations for any hospital is dealing with a medical malpractice lawsuit. They strike at the heart of a hospital’s reputation. Can something as seemingly simple as saying “I’m sorry” actually prevent them from happening?

Aligning Industry Trends to Thought Leadership

Christine Duffy, Hill+Knowlton Strategies

Changes in national health policy have driven media coverage of the new pressures placed on providers, payers and patients. Chris will take us through the process involved in presenting a client as an industry thought leader who helps shape national conversations in top tier and trade media.

What Do Fezzes and Bears Have to do With Health Care?

Alicia Argiz-Lyons, Shriners Hospitals for Children - Tampa

Shriners are known for their funny hats and Shriners Hospitals for Children are renowned for medical achievements and patient successes. Last Fall on National Teddy Bear Day, Shriners Hospitals introduced Fezzy Bear through news releases and social media. We first engaged audiences through a Facebook vote to choose the name, appealing to online supporters of all ages.

PANEL BIOS

Christine Duffy, Vice President, U.S. Health Care Provider Practice at Hill+Knowlton Strategies

Chris provides public relations, marketing communications, media relations, internal communications and issues management services for clients that include hospitals, health systems, physician groups, provider coalitions, medical malpractice insurers and health care information technology firms.

Her previous experience includes key roles with Hospital Corporation of America, Healthesystems, Cryo-Cell International, Intelident Solutions and the North Carolina Medical Society, which gave her a clear understanding of the issues facing providers, payers and patients. Chris has also counseled health care practitioners, medical manufacturers and software developers working on both the agency and client side.  She is a past board member of the Tampa Bay chapter of the Public Relations Society of America.

John Dunn, APR, Director of Public Relations at Tampa General Hospital

John has served 16 years as the director of public relations and primary spokesman at Tampa General Hospital. He spent 10 years as a newspaper reporter in New York and Tampa before becoming the press secretary to Tampa’s first female mayor, Sandy Freedman in 1986. After navigating two racial disturbances, a racially-inspired boycott of the Silver Anniversary Super Bowl, and a visit by Queen Elizabeth, he fled to Orlando in 1995 to spend two years as a speechwriter and media relations director for a high tech research project in interactive television developed by Time Warner. He also serves as an assembly delegate for PRSA Tampa Bay.

Alicia Argiz-Lyons, Director of Development at Shriners Hospitals for Children – Tampa

Alicia has over 30 years of experience in development, marketing and public relations with a focus on health care organizations. Alicia communicates with various audiences encouraging donors and supporters to fund programs so Shriners Hospitals for Children can continue to help patients regardless of their family’s ability to pay. She is a past president and board member of the Tampa Bay chapter of the Public Relations Society of America and has also served on the boards of several other nonprofit organizations and chambers locally.

Lunch Menu 

Minestrone Soup of the Day

Strawberry Balsamic Chicken Salad

Mixed greens, thinly sliced grilled chicken, grapes, strawberries, candied pecans, Gorgonzola and herb vinaigrette dressing.

Beverages

Coffee, Iced Tea, Soft Drinks

If you have special dietary restrictions, please be sure to indicate your needs in the comments section when you register.

Cancellation Policy: Cancellations received by noon on Monday, May 18, will be accepted without penalty. Regarding cancellations made after that date, registrations paid in advance will not be refunded, and those who registered but did not pay will be invoiced the full registration amount.

Tickets

$25.00 Member

$40.00 Non-Member

$25.00 PRSSA Student